42 Rules

Dorie Clark recently attended the New Media Expo in Las Vegas and got an earful of advice on social media.  While many people at the event tweet while they are walking down the hallway or carrying a second battery for their phone so they will never be out of touch others spoke quietly about cutting back on social media.  This isn’t about abandoning a platform or technique but about choosing the right platform for you and focusing on that platform.  This is excellent advice for authors and we recommend you read the entire article “It’s Time To Cut Back On Social Media.”

Most of us have a love/hate relationship with social media because we really don’t understand the how and why of using it.  Social media isn’t for everyone.  It can take some time to get started, but if your readers use social media, then you should too.

Social media marketing includes the top three social media sites LinkedIn, Facebook and Twitter and blogs, podcasts, webcasts, teleseminars and video sharing sites like YouTube.  Any place where people gather to talk and socialize is considered a social media site.

We can’t get into all the aspects of using social media to market your book here but you can check out the FREE webcasts I’ve created on the topic and there are quite a few.  Click the link to visit 42Rules to check them out.

What’s it about?

“42 Rules of Social Media for Small Business (2nd Edition)” (also available in our marketing bundle) is the modern survival guide to effective social media communications and the answer to the question, “What do I do with social media?” Written by communications professional Jennifer L. Jacobson, this book is designed to help entrepreneuring professionals use social media to propel their business and get the most out of their social presence. From networking communication to social branding, “42 Rules of Social Media for Small Business (2nd Edition)” addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media.

As part of the 42 Rules series, this social media book is designed to quickly and effectively equip business professionals with the tools they need to grow an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue. “42 Rules of Social Media for Small Business (2nd Edition)” demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness.

Jennifer L. Jacobson is a communications professional who drives public relations and social media for Retrevo.com, one of the largest consumer electronics shopping and review sites in the world.

What they’re saying.

• CNBC: 5 Tips To Engage Your Core Facebook Fans
• Reuters: Be Careful What You Tweet
• CMO.com: 5 Ways To Tame Your Twitter Experience
• The Bad Pitch Blog: Retrevo’s Good ‘n Plenty Pitch

What’s in the book?

Here’s a small sample of the actionable content in this book:

Rule 4 Thoughtful Social Media Generates Thoughtful People
Rule 14 Meet With Customers Virtually
Rule 26 Have Enough Lifeboats To Save Your Blog

Watch the webcast

Registration with the BrightTALK network is free and gives you access to all 42Rules webcasts plus thousands more across their network.

What’s it about?

Do you know how to use LinkedIn to achieve your business goals? There are millions of registered users on LinkedIn. Relatively few of them seem to have any real understanding of how to effectively use LinkedIn. With 170 million registered users on LinkedIn in 2012, business professionals are searching for ways to leverage this new communication medium. Although Social Networking is exploding, there are very few resources that teach what users are craving – solutions to increase their desired business success.

“42 Rules to 24-Hour Success on LinkedIn (2nd Edition)” (also available in our career bundle) is a user-friendly guidebook designed to help you leverage the power of LinkedIn to build visibility, make connections and support your brand. There is a theory that everyone in the world is connected by no more than 6 people. You know who you are, but who else in this socially-networked world knows you?  This career book can help you answer those questions and more.

Author Chris Muccio is an award-winning entrepreneur who draws upon insightful experiences from his successful career in Corporate America to guide business leaders on the most effective strategies to uncover profit and growth opportunities resulting in rapid and sustainable improvements within their business.

What they’re saying.

“‘42 Rules to 24 Hour Success on LinkedIn (2nd Edition)’ provides straightforward, common sense advice on how to get the most out of LinkedIn – the most popular social networking site for busy professionals. In this compact book, Chris, David and Peggy show you what to do to leverage the power of social networking on LinkedIn. And they do it in an easy to use, enjoyable read. If you want to build a network of likeminded professionals, you need to be on LinkedIn. If you’re on LinkedIn you need to read ’42 Rules to 24 Hour Success on LinkedIn (2nd Edition).’ Bud Bilanich, The Common Sense Guy, Bestselling author of ‘Straight Talk for Success’

“These 42 Rules provide entrepreneurs, corporations and job seekers with gems of advice and are the perfect resource to make sense of how you can generate success with LinkedIn. For new users, it is provides a terrific overview and for experienced users, it is a great reminder of the things you may know intuitively but may have forgotten in the rush of our hectic schedules.” Michael Port, author of Book Yourself Solid & The Contrarian Effect

“The book is a very practical, yet easy and fun read. It is impressive in its clarity presenting the various aspects for generating 24-hour success on LinkedIn without the typical hype. You will come away understanding the core business principles driving your LinkedIn success.” Mitch Meyerson, Founder of Guerrilla Marketing Coaching and author of Mastering Online Marketing

What’s in the book.

Here’s a small sample of the actionable content in this book:

Rule 3 Get LinkedIn or Get Left Out?
Rule 8 Communicate Constantly Without Being Annoying
Rule 39 Separate Professional from Personal

You can register for a free book excerpt on the right side of the page. Just complete the form and we’ll email it right to you.

Watch the webcast

Registration with the BrightTALK network is free and gives you access to all 42Rules webcasts plus thousands more across their network.