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Catherine, Caffeinated Says Flashy Book Trailers Don’t Work

by Laura Lowell on November 1, 2012 in Authors, Book, Book Marketing, Book Trailers

Catherine, Caffeinated is a blog written by Catherine Ryan Howard and she has a very good article about “Why Flashy Book Trailers Don’t Work.” We’ve seen a lot of book trailers… flashy and not so flashy. We liked most of them so it is interested to hear why Catherine thinks they don’t work. You can read the article yourself.

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New Book Trailer For “42 Rules for Divorcing with Children”

by Laura Lowell on October 4, 2012 in Book Marketing, Book Trailers

One of our newest authors at 42Rules has created a nifty new book trailer on YouTube for the book. Book trailers are a great idea that authors are leveraging to sell more books. Some people prefer video rather than a long description of a book. Take a look at this video and learn what a book trailer should look like!

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