42 Rules for Creating WE (2nd Edition)

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What’s it about?

For 200,000 years, human beings have moved back and forth between I-Centric and We-Centric societies. Time and again, we’ve seen the “I to WE” pendulum swing. Yet, history has shown us that societies that prospered, withstood adversity, and created real and lasting advancements understood the power of Creating WE.

Currently, most organizations today operate in an “I” paradigm. In this arena, we keep score – “I’ll scratch your back if you scratch mine.” We are taught to control our needs and emotions because they are destructive—logic prevails. We are punished for making mistakes and we hide our thoughts for fear of losing our power or status. In a WE paradigm, things are different.

In this leadership book, “42 Rules for Creating WE (2nd Edition)” (also available in our leadership bundle) offers new insights from thought leaders in neuroscience, organizational development, and brand strategy, introducing groundbreaking practices for bringing the spirit of WE to any organization, team or cause. In the book, readers learn how to:

  • Shatter Old Paradigms
  • Understand What Moves People
  • Foster Integrity, Candor and Caring
  • Create Worlds with Words

Each of these concepts contains a set of timeless guidelines, practices and tools for becoming a WE-Centric leader and fostering dramatic improvements in productivity, engagement, and focus. Leaders who have the courage to explore these new concepts will begin to see more productive norms emerge in their organizations. They will see people working together toward common goals, energetically and enthusiastically. And that’s when the real magic happens.

“42 Rules for Creating WE (2nd Edition)” is written by The Creating WE Institute, an international group of critical thinkers with multi-disciplinary expertise, who have come together to harvest new forms of engagement and innovation in the workplace. The Creating WE Institute’s mission is bring a spirit of WE to organizations currently operating as a group of I’s.

What they’re saying.

“It took Napoleon Hill nearly 25 years to write ‘Think and Grow Rich,’ his legendary guidebook for individual success. Judith E. Glaser and her Creating WE Institute colleagues took a lot less time to write today’s greatest guide for team success, and it will soon be read by 6,200 Burberry employees worldwide.” Angela Ahrendts, CEO of Burberry

“One of the most pleasing and captivating aspects of music is the ability to identify and bring together sounds that when heard individually would appear lacking and discordant into a beautiful and complete harmony. In 42 Rules for Creating WE, leaders will learn how to listen for these different sounds and how they can use them to bring about the harmonization of their organization into a beautiful and complete WE.” Nile Rodgers, CEO We are Family Foundation; Composer; Music Producer

“42 Rules’ is a handy collection of relationship gems—whenever you feel stuck in a relationship and wonder how to get unstuck, pick up this treasure trove and find the gem of insight that provides a roadmap for getting unstuck.” Dr. Pierce J. Howard, Author, The Owner’s Manual for the Brain

What’s in the book.

Here’s a small sample of the actionable content in this book:

Rule 3 Be Selfish to Become Selfless
Rule 15 Be Consciously Contagious
Rule 30 Support Others in Recognizing Needs

You can register for a free book excerpt on the right side of the page. Just complete the form and we’ll email it right to you.

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