Just like any social network, Facebook has to be used wisely while you are building a community of potential readers. Do the wrong thing and you can undo all of the credibility you’ve worked hard to build.
Here are some things that you definitely want to avoid doing on FaceBook:
1. Do not spam people’s inboxes, walls or Facebook Fan Pages. This will cost you your credibility and it can also get you banned from FaceBook entirely. Facebook is an important tool that needs to remain spam free in order to be a place where people want to gather.
2. Don’t post the link to your website on people’s walls or Fan Pages. This just makes you look desperate and greedy. Don’t drop links anywhere at all. Instead, post interesting comments and people will click your name to learn more about you from your profile.
3. While you want to give yourself and your business a human face don’t get overly personal especially with photos and videos. You aren’t searching for a hot date – you are trying to build an audience of readers.
Use good sense and avoid behavior used by other spammers. In the long run it may take longer to build your audience but the price of your credibility is not something you want to lose.