Communicating with readers and potential readers is your main goal with promoting your book. Consider creating a Twitter account for your main character(s) and using it to communicate with readers. Some authors are having luck with this but be sure to read Twitter rules first. If you decide to do this create a robust profile for your character but make sure that you disclose that your character is fictional. If you already do this successfully let us know in the comment section and we’ll feature your account on our blog!