To help potential readers bond with you be open about your life, your past and your dreams. Don’t reveal information that would be damaging, obviously but help people see the best in you. Even if you write about business talk about your hobbies. Got a passion for golf, chess or animal rescue? Talk about that too. Nothing is irrelevant if it gives potential readers an insight into how your mind works. Dozens of famous authors like John Locke and Amanda Hocking shared themselves with potential and current readers and it helped them sell books. It can work for you too.