Tag Archives: Social Networking

42 Rules to 24-Hour Success with LinkedIn (2nd Edition)

What’s it about?

There are millions of registered users on LinkedIn. Relatively few of them seem to have any real understanding of how to effectively use LinkedIn or how powerful a tool it really is.

Do you know how to use LinkedIn to achieve your business goals?

In 2008, people wanted to know how to use LinkedIn and we wrote the first edition of this book, which became an Amazon Best Seller. Today, there is a clear demand to learn more about what LinkedIn can do and what is needed to effectively use LinkedIn to generate results.

Although the usage of LinkedIn is exploding, there are very few resources that teach what users are craving – solutions to increase their desired business results. In this almost completely new second edition of our book, we share our powerful 4 part methodology and then provide you with planning, tactics, techniques (and success stories) to help guide you toward generating business success through LinkedIn.

“Rules for 24-Hour Success on LinkedIn (2nd Edition)” (also available in our career bundle) is a user-friendly, fast-paced resource designed to help you leverage the power of LinkedIn to build your business strategy, generate positive awareness to your brand, engage your leads and create trust. Who do we tend to do business with? Those we trust.

There is a theory that everyone in the world is connected by no more than 6 people. You know who you are, but who else in this socially-connected world knows you and more importantly, what are you doing for them to generate trust in you.

This book will help you:

  • Build your “roadmap for results” using a clear and concise four part methodology
  • Find, communicate and engage your target audience
  • Increase the effectiveness of the time you spend on the site
  • Use efficient strategies to build a high-quality network of connections.
  • Demonstrate your expertise using the most powerful tools that LinkedIn offers

In addition to providing over 100 tips, insights and tactics, the second edition also provides a dozen success stories for you to read and understand the paths others have used to generate success.

LinkedIn is far from just a job search engine. Don’t waste time “guessing” on how to generate your LinkedIn success. “42 Rules for 24-Hour Success on LinkedIn (2nd Edition)” uses a unique combination of simple strategies, tactics and clever ideas to create clarity in the murky, yet powerful new world of digital lead generation.

What they’re saying.

42 Rules to 24 Hour Success on LinkedIn (2nd Edition)” provides straightforward, common sense advice on how to get the most out of LinkedIn – the most popular social networking site for busy professionals. In this compact book, Chris, David and Peggy show you what to do to leverage the power of social networking on LinkedIn. And they do it in an easy to use, enjoyable read. If you want to build a network of likeminded professionals, you need to be on LinkedIn. If you’re on LinkedIn you need to read ’42 Rules to 24 Hour Success on LinkedIn (2nd Edition).’ Bud Bilanich, The Common Sense Guy, Bestselling author of ‘Straight Talk for Success’

“These 42 Rules provide entrepreneurs, corporations and job seekers with gems of advice and are the perfect resource to make sense of how you can generate success with LinkedIn. For new users, it is provides a terrific overview and for experienced users, it is a great reminder of the things you may know intuitively but may have forgotten in the rush of our hectic schedules.” Michael Port, author of Book Yourself Solid & The Contrarian Effect

“The book is a very practical, yet easy and fun read. It is impressive in its clarity presenting the various aspects for generating 24-hour success on LinkedIn without the typical hype. You will come away understanding the core business principles driving your LinkedIn success.” Mitch Meyerson, Founder of Guerrilla Marketing Coaching and author of Mastering Online Marketing

What’s in the book.

Rule 5: Overcome the Overwhelm
Rule 7: What Does a LinkedIn Lead Look Like?
Rule 17: Promote Your Profile
Rule 24: Learning How a LinkedIn “Like” Can Generate a Lead
Rule 25: LinkedIn Mobile Apps-Engagement on the Go

You can register for a free book excerpt on the right side of the page. Just complete the form and we’ll email it right to you.

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30 Ideas For Your Social Media Plan

Salesforce/Radian 6 has a nifty presentation on Slideshare called “30 Ideas For Your Social Media Plan”.  Salesforce went through their most popular posts from 2011 and came up with 30 ideas that you can use for your author social media campaign.  This not to be missed presentation is here.

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Don’t Make These Mistakes On Facebook

Social media and networking are critical to the success of your book so we try to provide you with as much guidance on this topic as we can.  Today we want to talk about “7 Fatal Facebook Mistakes” that you may be making.  If you want to use Facebook wisely you’ll want to have a plan in place for how you will use it AND how you won’t use it.   You’ll want to make frequent updates, be mindful about the pictures you post and remember to help people contact you.  To read the rest of the tips click the link above.

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Will You Make Money From Using Social Media To Sell Your Books?

A popular phrase in marketing is “Return On Investment” or ROI.  Everyone wants to know the ROI of their marketing tactics and sometimes this is easy to determine.  Social media is where it gets murky.  There isn’t a way to monitor social media impact at present because social media is not meant to be a marketing or sales channel.  The true value in social media is building relationships with present and future readers, build your brand and create a positive reputation.  This can’t be quantified.

In my opinion the best practices in social media include:

1.  Building relationships.  Posting a tweet or Facebook Fan Page status update a couple of times a week isn’t going to build relationships.  You need to monitor your accounts for visitor response at least twice a week if you’re just starting out and more often when you become more experienced.  Ask and answer questions, “like” responses and thank people for commenting.

2.  Stay out of flame wars.  Build your reputation by responding positively and constructively to criticism.  Show enthusiasm for suggestions even if they aren’t perfect.  Move potentially destructive conversations off social media and on to e-mail or telephone.   Remove comments that are spammy or inappropriate and report people who continuously spam you.  Building your reputation doesn’t mean you have to be a doormat.

3.  Monitor conversations about you or your company.  People may be talking about you or your book in a positive or negative manner on their own social media accounts.   Setup Google Alerts to monitor this but you can also manually search social media sites on your own.  You’ll be surprised at what you learn and much of it will be positive.

4.  Use social media to promote but not sell.  No one wants to follow someone on Twitter just to hear over and over again “Buy my book. Buy my book.  Buy my book.”  You can provide discreet links to your book excerpts or sample chapters but do it infrequently.

Social media is a great place to meet potential and current readers but be sure to use it wisely.

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Use Social Media To Promote Your Book

Most of us have a love/hate relationship with social media because we really don’t understand the how and why of using it.  Social media isn’t for everyone.  It can take some time to get started, but if your readers use social media, then you should too.

Social media marketing includes the top three social media sites LinkedIn, Facebook and Twitter and blogs, podcasts, webcasts, teleseminars and video sharing sites like YouTube.  Any place where people gather to talk and socialize is considered a social media site.

We can’t get into all the aspects of using social media to market your book here but you can check out the FREE webcasts I’ve created on the topic and there are quite a few.  Click the link to visit 42Rules to check them out.

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Will Social Media Affect The Bottom Line For Your Book Sales?

A popular phrase in marketing is “Return On Investment” or ROI.  We always want to know the ROI of the marketing tactics we use and this is sometimes easy to determine.  Where it gets murky is when it comes to social media.  There isn’t a way to monitor social media impact at present because social media is not meant to be a marketing or sales channel.  Social media is the opportunity to build relationships with present and future customers, build your brand and create a positive reputation.  Most of this can’t be quantified.

In my opinion the best practices in social media include:

1.  Build relationships.  Tweeting a couple of times a week or posting to your Facebook profile or Fan Page once in a while isn’t going to build relationships.  You need to monitor your accounts for visitor response at least twice a week if you’re just starting out and more often when you become more experienced.  Answer questions, “like” responses and thank people for commenting.  If you have the time check out the profile of your most vocal fans and follow them as well.

2.  Don’t start a flame war.  Build your reputation by responding positively and constructively to criticism.  Show enthusiasm for suggestions even if they aren’t spot on.  Move potentially destructive conversations off social media and on to e-mail or telephone.   Do feel free to remove comments that are spammy or inappropriate and report people who continuously spam you.  Building your reputation doesn’t mean you have to be a doormat and you have the right to protect your brand.

3.  Monitor conversations about you or your book.  People may be talking about you in a positive or negative manner on their own social media accounts so it’s important that you search for mentions of your book title and respond appropriately.  You can setup Google Alerts to monitor some of this but you must also manually search social media sites proactively.  You’ll be surprised at what you learn and much of it will be positive.

4.  Use social media to promote but not sell.  No one wants to follow someone on Twitter just to hear over and over again “Buy my book. Buy my book.  Buy my book.” It is permissible, however, to mention a product discreetly.

If you get frustrated with the time you spend on social media remind yourself that you are building relationships and no one can put a price on that!

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42 Rules of Social Media for Small Business (2nd Edition)

What’s it about?

“42 Rules of Social Media for Small Business (2nd Edition)” (also available in our marketing bundle) is the modern survival guide to effective social media communications and the answer to the question, “What do I do with social media?” Written by communications professional Jennifer L. Jacobson, this book is designed to help entrepreneuring professionals use social media to propel their business and get the most out of their social presence. From networking communication to social branding, 42 Rules of Social Media for Small Business (2nd Edition)” addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media.

As part of the 42 Rules series, this social media book is designed to quickly and effectively equip business professionals with the tools they need to grow an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue. “42 Rules of Social Media for Small Business (2nd Edition)” demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness.

Jennifer L. Jacobson is a communications professional who drives public relations and social media for Retrevo.com, one of the largest consumer electronics shopping and review sites in the world.

What they’re saying.

What’s in the book?

Here’s a small sample of the actionable content in this book:

Rule 4 Thoughtful Social Media Generates Thoughtful People
Rule 14 Meet With Customers Virtually
Rule 26 Have Enough Lifeboats To Save Your Blog

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