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Authority Publishing has published a great article about social media by Stephanie Chandler.  Chandler points out exactly what we’ve been saying all along… social media isn’t the cure all for your marketing woes.  She says “Recently I was talking about social media with a friend, who happens to be an executive for one of the largest PR firms in the country. He said, “Social media is not transactional. We tell our clients not to expect social media to be about generating sales. It’s about so much more.” I couldn’t agree more, yet I speak with authors frequently who want social media to be the solution to their marketing woes.”  Read the full article to learn more.

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On social media like Twitter, Facebook, LinkedIn, etc. you get asked to create a handle, page name, account name…  If you are going to use a different account for each book or series use the same handle and page name and relate it to your books.  For our book series we use 42Rules for our social media accounts.  Make sure you keep track of your handles and passwords because it’s easy to get confused!

What’s it about?

There are millions of registered users on LinkedIn. Relatively few of them seem to have any real understanding of how to effectively use LinkedIn or how powerful a tool it really is.

Do you know how to use LinkedIn to achieve your business goals?

In 2008, people wanted to know how to use LinkedIn and we wrote the first edition of this book, which became an Amazon Best Seller. Today, there is a clear demand to learn more about what LinkedIn can do and what is needed to effectively use LinkedIn to generate results.

Although the usage of LinkedIn is exploding, there are very few resources that teach what users are craving – solutions to increase their desired business results. In this almost completely new second edition of our book, we share our powerful 4 part methodology and then provide you with planning, tactics, techniques (and success stories) to help guide you toward generating business success through LinkedIn.

“Rules for 24-Hour Success on LinkedIn (2nd Edition)” (also available in our career bundle) is a user-friendly, fast-paced resource designed to help you leverage the power of LinkedIn to build your business strategy, generate positive awareness to your brand, engage your leads and create trust. Who do we tend to do business with? Those we trust.

There is a theory that everyone in the world is connected by no more than 6 people. You know who you are, but who else in this socially-connected world knows you and more importantly, what are you doing for them to generate trust in you.

This book will help you:

• Build your “roadmap for results” using a clear and concise four part methodology
• Find, communicate and engage your target audience
• Increase the effectiveness of the time you spend on the site
• Use efficient strategies to build a high-quality network of connections.
• Demonstrate your expertise using the most powerful tools that LinkedIn offers

In addition to providing over 100 tips, insights and tactics, the second edition also provides a dozen success stories for you to read and understand the paths others have used to generate success.

LinkedIn is far from just a job search engine. Don’t waste time “guessing” on how to generate your LinkedIn success. “42 Rules for 24-Hour Success on LinkedIn (2nd Edition)” uses a unique combination of simple strategies, tactics and clever ideas to create clarity in the murky, yet powerful new world of digital lead generation.

What they’re saying.

“42 Rules to 24 Hour Success on LinkedIn (2nd Edition)” provides straightforward, common sense advice on how to get the most out of LinkedIn – the most popular social networking site for busy professionals. In this compact book, Chris, David and Peggy show you what to do to leverage the power of social networking on LinkedIn. And they do it in an easy to use, enjoyable read. If you want to build a network of likeminded professionals, you need to be on LinkedIn. If you’re on LinkedIn you need to read ’42 Rules to 24 Hour Success on LinkedIn (2nd Edition).’ Bud Bilanich, The Common Sense Guy, Bestselling author of ‘Straight Talk for Success’

“These 42 Rules provide entrepreneurs, corporations and job seekers with gems of advice and are the perfect resource to make sense of how you can generate success with LinkedIn. For new users, it is provides a terrific overview and for experienced users, it is a great reminder of the things you may know intuitively but may have forgotten in the rush of our hectic schedules.” Michael Port, author of Book Yourself Solid & The Contrarian Effect

“The book is a very practical, yet easy and fun read. It is impressive in its clarity presenting the various aspects for generating 24-hour success on LinkedIn without the typical hype. You will come away understanding the core business principles driving your LinkedIn success.” Mitch Meyerson, Founder of Guerrilla Marketing Coaching and author of Mastering Online Marketing

What’s in the book.

Rule 5: Overcome the Overwhelm
Rule 7: What Does a LinkedIn Lead Look Like?
Rule 17: Promote Your Profile
Rule 24: Learning How a LinkedIn “Like” Can Generate a Lead
Rule 25: LinkedIn Mobile Apps-Engagement on the Go

You can register for a free book excerpt on the right side of the page. Just complete the form and we’ll email it right to you.

Watch the webcast

Registration with the BrightTALK network is free and gives you access to all 42Rules webcasts plus thousands more across their network.

Mashable is sharing their presentation “Top 10 Tips for Social Media Engagement” on Slideshare. If you already know Mashable skip the introductory slides and go right into the meat of the presentation.  Our favorite slide is “10 Commandments Of Twitter Etiquette”.  We wish the world would read and follow this list!  You can see the presentation, and that slide, here.

Author Jennifer L. Jacobson shares an excerpt from her book “42 Rules of Social Media for Small Business” that is great advice for authors who blog:

While blog types vary, here are a few points to remember when writing a blog for your business:

• Keep your entries short. Generally, a blog entry is no more than a couple of paragraphs in length.
• Keep your entries focused. Find one subject and stick to it.
• Keep it consistent. Blog readers expect consistent content, so I suggest blogging anywhere from once a week to once a month.
• This way your readers keep coming back, and they generally know when you’re going to add a new blog entry.
• Keep it personal. Blog entries are a “behind the scenes” look at your business. Find a way to let blog readers and potential customers see the inside of your business, without giving away trade secrets, and you will find a balance that is worth treading.

A blog is a very personal thing and, if you have one, I suggest keeping in mind the persona from which your blog is written. Is your company a snowboard manufacturer, that has an edgy, super-cool blog voice, designed to glamour teens into thrashing the slopes through a wave of pure white powder? Or, perhaps your organic wine company is looking for the Über-Neo-Foodie voice entrenched in pagan culture, and opposed to anything that may block the very karma that holds all life forces together. Regardless, write your blog for your audience and expect that it will be read.

You can purchase the book “42 Rules of Social Media for Small Business” by clicking the link!

Dorie Clark recently attended the New Media Expo in Las Vegas and got an earful of advice on social media.  While many people at the event tweet while they are walking down the hallway or carrying a second battery for their phone so they will never be out of touch others spoke quietly about cutting back on social media.  This isn’t about abandoning a platform or technique but about choosing the right platform for you and focusing on that platform.  This is excellent advice for authors and we recommend you read the entire article “It’s Time To Cut Back On Social Media.”

Social media and networking are critical to the success of your book so we try to provide you with as much guidance on this topic as we can.  Today we want to talk about “7 Fatal Facebook Mistakes” that you may be making.  If you want to use Facebook wisely you’ll want to have a plan in place for how you will use it AND how you won’t use it.   You’ll want to make frequent updates, be mindful about the pictures you post and remember to help people contact you.  To read the rest of the tips click the link above.

A popular phrase in marketing is “Return On Investment” or ROI.  Everyone wants to know the ROI of their marketing tactics and sometimes this is easy to determine.  Social media is where it gets murky.  There isn’t a way to monitor social media impact at present because social media is not meant to be a marketing or sales channel.  The true value in social media is building relationships with present and future readers, build your brand and create a positive reputation.  This can’t be quantified.

In my opinion the best practices in social media include:

1.  Building relationships.  Posting a tweet or Facebook Fan Page status update a couple of times a week isn’t going to build relationships.  You need to monitor your accounts for visitor response at least twice a week if you’re just starting out and more often when you become more experienced.  Ask and answer questions, “like” responses and thank people for commenting.

2.  Stay out of flame wars.  Build your reputation by responding positively and constructively to criticism.  Show enthusiasm for suggestions even if they aren’t perfect.  Move potentially destructive conversations off social media and on to e-mail or telephone.   Remove comments that are spammy or inappropriate and report people who continuously spam you.  Building your reputation doesn’t mean you have to be a doormat.

3.  Monitor conversations about you or your company.  People may be talking about you or your book in a positive or negative manner on their own social media accounts.   Setup Google Alerts to monitor this but you can also manually search social media sites on your own.  You’ll be surprised at what you learn and much of it will be positive.

4.  Use social media to promote but not sell.  No one wants to follow someone on Twitter just to hear over and over again “Buy my book. Buy my book.  Buy my book.”  You can provide discreet links to your book excerpts or sample chapters but do it infrequently.

Social media is a great place to meet potential and current readers but be sure to use it wisely.

Cool Infographics has created another fun and helpful infographic.  If you use social media to promote your book then you need to know the best time to post your social media updates to get the response.  Thanks to Bit.ly this infographic will help you get the most out of your social media updates.

The authors are donating all their royalties to the Khan Academy, an organization committed to providing a free world-class education to anyone anywhere. The publisher, Happy About, is matching their contribution dollar for dollar.

What’s it about?

If you want to remain relevant as a marketing professional and avoid common mistakes, read this book. Social media is changing the way people think about marketing. It’s much more than pushing out the same content through new channels.

1. Start Listening

The biggest shift: marketing communications has become a bi-directional discipline, where you can (and must) listen to your customers rather than just talk to (at) them. But, with so many social media channels and new rules of engagement, even seasoned marketing professionals sometimes get stuck on where to begin.

2. Know the Difference in B2B

This book was created for business-to-business (B2B) marketing professionals who need to move quickly towards a marketing mix that now includes social media. While B2B marketing is still the commonly used term to differentiate it from business-to-consumer (B2C) marketing, social media – and the future of marketing – is about people-to-people (P2P) communications.

3. Learn Practice vs. Theory

Learn from a combined 20 years of hands-on social media experience. The authors provide guidance on how to understand market requirements, engage in conversations with customers, build awareness for solutions, and generate targeted leads. Using a combination of best practices and use cases, it will quickly become clear how to maximize your return on investment with LinkedIn, Twitter, YouTube and other popular online channels.

4. Implement Quickly

The phased approach used in the book will enable you to make steady progress as you move into social media without getting overwhelmed by too many options.  Providing small, well-defined chunks, the book makes it easy to integrate what you learn into your existing marketing strategy and day-to-day execution, step by step, while avoiding classic mistakes like over-committing resources., If you want to remain relevant as a marketing professional and avoid common mistakes, read this book.

What they’re saying

“A must-read for those responsible for digital and social program execution within progressive B2B organizations.”
Maggie Fox, Founder and CEO, Social Media Group

“”42 Rules’ offers valuable, practical guidance for B2B marketers of all levels.”
Mark Yolton, SVP of Digital, Social and Communities, SAP

“Whether you want to build your brand online or turn your organization into a social business, this book is a great resource.”
Dave DeWalt, Former CEO and President, McAfee

What’s in the book?

Michael Procopio consults with Fortune 1000 customers on social media and social intelligence.
LinkedIn: http://LinkedIn.com/in/MichaelProcopio
@MichaelProcopio

Peter Spielvogel uses social media extensively to listen to customer sentiment, build awareness, and generate targeted leads for SAP.
LinkedIn: http://LinkedIn.com/in/PeterSpielvogel
@peterspielvogel

Natascha Thomson is the founder and owner of MarketingXLerator, a B2B Social Media Marketing Consultancy.
LinkedIn: http://www.linkedin.com/in/NataschaThomson
@NaThomson

You can register for a free book excerpt on the right side of the page. Just complete the form and we’ll email it right to you.

Watch The Webcast

Registration with the BrightTALK network is free and gives you access to all 42Rules webcasts plus thousands more across their network.