What’s it about?
42 Rules for Applying Google Analytics is about understanding a visitor’s journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and how they interact with your site or measuring key drivers and conversions such as which web pages encourage people to react by calling, emailing or purchasing a product.
The benefit of applying this free knowledge, whether you are an advertiser, publisher, or site owner, will help you write better ads, strengthen your marketing initiatives and create higher-converting web pages.
It is even more imperative to apply analytics now that online advertising channels have evolved from traditional display and text to mobile, video and social networking. If you are to succeed, it is a must and not an option to align metrics with business goals, draw actionable conclusions and articulate metrics and goals to stakeholders.
Author Rob Sanders is a Google Analytics expert and consultant with a diverse group of companies providing creative and technical solutions for online growth including overseeing their search engine marketing, social networking, blogs & video.
What they’re saving.
“Rob Sanders has helped me to analyze and manage successful campaigns for clients from Fortune 500 companies to non-profits. In this book, he gives step by step, no-nonsense advice so you can do the same for your business, using Google Analytics. Read it and learn!” Cathy Clifton, Brix Direct, E-Commerce Consulting
“Rob does an outstanding job of outlining the rules and methodology used by Google Analytics and presents a plausible plan for maximizing the marketing potential of this important tool.” Robert Wucher, Principle, Wucher & Associates
“42 Rules for Applying Google Analytics is a great resource for anyone interested in learning how to use, or make better use of, Google Analytics.” Seth Rosenberg, Senior Vice President, Sales & Marketing, Equity LifeStyle Properties
What’s In The Book
Here’s a small sample of the actionable content in this book:
- Understand what analytics means and how it applies to ‘your’ website.
- Don’t suffer from information overload – utilize the “dashboard”.
- Know your visitor behavior.
- Integrate Google AdWords & other CPC campaign data.
- Set goals (for conversions, conversion rates, cost per acquisition, …).