Penny C. Sansevieri of Author and CEO, Marketing Experts, Inc. discusses the ins and outs of selling your book in bulk in the article “Courting Catalogs and Bulk Sales”. What we got out of the article is that to sell your books in bulk you need to think creatively. The other issue to keep in mind is that bulk purchases can take time so be patient. To read the entire article yourself click “Courting Catalogs and Bulk Sales“.
A client forwarded this article to us today. You’ll love “7 Things Authors Can Do While Waiting for A Book to Be Published” by Shelley Hitz on The Future of Ink Blog. Shelley gives us seven things to do while our book is awaiting publishing. For self published authors you can work on these items while you’re writing the book or better yet hire a Virtual Assistant to do this grunt work for you. To read the full article click the link in the title above!
The Writer’s Block: Living a Writer’s Life blog has a mini Q&A with author Wendy Call from the upcoming book “Everyday Book Marketing“. Wendy discusses her book, book promotion and gives advice for new writers. Our favorite quote is “This is no time to be shy. Nor humble. Put yourself out there; push yourself a bit past your comfort zone.” All writers should heed this advice and learn to become their own best supporter. You can read the Q&A here.
Biblio Connection defines bibliophiles as “collectors, readers, authors and sellers”. The site was created to bring these people together and there are a number of ways authors can benefit from this wonderful celebration of books. Authors can find potential readers by talking about their books, post listings and giveaway copies to the Biblio Connection audience.
To learn more about Biblio Connection read this list of available features from their website.
- Connect – find others with a passion for books
- Enjoy – join a discussion, take a quiz or get inspired
- Find – browse the Classified Ads and enhance your book collection
- List – your book related services in the Service Provider Directory
- Meet – fellow writers, collectors, sellers, authors and readers
- Organize – schedule a book collectors/club meeting, a book fair, invite friends
- Promote – your book and brand through giveaways and article features
- Sell – your used/collectable books in the Classified Ads
- Share – tell your stories and share your knowledge
- Start – a group and discuss your favorite books or collecting experiences
- Win – free books through our sponsored book giveaways
If you have a written a book, run don’t walk over to Biblio Connection!
Money Making Machine – How To Publish, Market and Make Money Using Kindle Books is a Kindle book by Anbu Rayappan. The author wrote this book about his success with Kindle books that he has not even written. He gives tips on how to outsource books for Kindle in addition to lots of marketing tips. In 4 QUICK and SIMPLE Steps, he will tell you exactly what you need to do to create and market your book.
Included in this book are tips such as:
- How to use KDP Select to improve your sales.
- How to use Google Keyword Tool to effectively market your kindle book
- how can you convert your passion and expertise into a money-making book
- how to select a clickable and amazing cover design
- list of more than 75 power words to create your book description
- how to effectively use book description to improve seo
- how to bring your book on to the first page of amazon search result
- how to choose titles which persuade the customers to click using
- emotive hidden persuasion technique?
- How to get your dream cover design from the designer?
- Where to find excellent cover designs for your book
- how to use reviews to sell more books?
- How to make your competitor to sell your book
- how to get your book appear in “customer who bought…” Section
- what color should be your cover design?
- What fonts sell more books?
- How to get 70% royalty from amazon?
- What price to choose to maximize your profit?
- How to sell your book free and still make money?
- How to get to the top 100 best sellers list?
- Do you need page break at the end of every page?
- How to find the right category to sell more copies?
- An amazing way to figure out the number of copies sold from sales rank.
You already know you can share updates from other people’s Facebook Fan Pages on your profile or Fan Page, right? Another way to make friends on Facebook is to post about other Fan Pages with fans who would read your books. Make sure to link to the Fan Page and use hashtags. You can also message the other Fan Page admin to let them know you posted about them. Play nice on Facebook and you’ll grow your own fan base.
Even if you have a small fanbase interact with them weekly. Fans love authors that take the time to interact with them and if you do your fans will recommend you to other potential readers. You can get really creative with this but here is a list of a few things you can do to “meet” with your fans weekly:
- Hold a weekly Twitter chat.
- Create a weekly video and post on your website and social media accounts. Ask fans to comment so you can answer their questions.
- Host a Google+ Hangout weekly.
- Have a weekly chat on Facebook. You can post the notice of the chat on your Facebook Fan Page and have fans comment. You can reply to comments. Make sure you setup a regular time to start and end the chat.
- If you have local fans setup a MeetUp group to meet with fans locally.
Do you have ideas for ways to spend time with your fans? Share it with us in the comment section please!
Reviews are critical to book sales and it doesn’t matter if you get 5 stars or lower. In fact, some publishing experts say reviews look more real if they are a mix of ratings. If you have reviews on Amazon and GoodReads comment on them. Make your comments positive even if the review is not and you will go a long way to building reader loyalty. You even have the opportunity of learning how to improve your next book from the readers themselves. Always take the opportunity to interact with readers and they will remember you the next time they visit the bookstore.
Have you heard about BookCrossing? If you have, be sure to tell us about your experience in the comment section. If you don’t know about BookCrossing you can learn more here. The idea is that you register some of your books with BookCrossing, then you leave them in public places where they can be picked up and read by BookCrossing members. The website offers a large and active social media section where people can review and discuss books.
Communicating with readers and potential readers is your main goal with promoting your book. Consider creating a Twitter account for your main character(s) and using it to communicate with readers. Some authors are having luck with this but be sure to read Twitter rules first. If you decide to do this create a robust profile for your character but make sure that you disclose that your character is fictional. If you already do this successfully let us know in the comment section and we’ll feature your account on our blog!
Book Hitch offers a free option to add your books to the site. This includes a 60-word description, 5 search keywords and a link to the site where readers can purchase your book. If you don’t mind paying a yearly fee you have the option of a more detailed listing. To see what other authors are doing visit Book Hitch and then open your free account!
Here’s a nifty website: Nothing Binding. Authors can register for a free account and upload information about their books. Another important feature is that you can meet and network with other writers. That’s always a good thing. Already using the site? Let us know how it’s going for you!
John Kremer has created a collection of Twitter tips that can help both newcomers and old timer authors who want to leverage the power of Twitter to market their book. You can download the e-book version or read the online version here!
Vincent van Leeuwen shares the lessons he learned at Startup Weekend in September 2010. Our favorite lesson? “Treat The Media As Your Friend.” Apply these lessons to writing a book or marketing your company. Read the entire article here.
If you have an excerpt of your book you can offer it on sites that publish free offers to readers. Make sure that you include more than just your introduction. Most freebie sites require the excerpt to include one chapter from within the book. You can find these types of sites by searching Google.
Another marketing idea for your book is to find blogs on the topic of your book and offer to write a guest post. You might be asked to provide an original piece that won’t be published anywhere else. Only offer that kind of exclusivity to a blog with a large readership that may be interested in your book and include a link back to the book in your biography. Many authors have done well using this method.
We love GoodReads. It is a great resource for both authors and for readers. We regularly run giveaways for our new books and we always get a good response so we are happy to see that Goodreads doubled in size in 2012. To learn all the good news from Goodreads click here and let us know how you use the site to promote your books.
Marcia Yudkin has written another good article about book promotion. Although she is talking about promoting Kindle books her advice can work for print books as well. You can read the entire article on the Warrior Forum.
Toni (The Geek) got sidelined by illness in November and took some time away from computer. This is great news for authors because it gave her some time to think about offline book marketing and she came up with nine ideas every author should consider. Read “9 Offline Book Promotion Ideas (That Don’t Suck)” and tell us if you have an offline promotion ideas to share with our readers!
Selling a lot of books requires some creativity and hard work. We have talked before about the benefits of a virtual book tour and today we have another article that can help you decide if a tour is right for you and your book. Read “The Benefits of the Virtual Book Tour”
by Celeste Ng and let us know what you think.