In 42 Rules of Sensible Investing, Leon Shirman shares
his practical insights on personal investment strategies and philosophies,
and on picking winning stocks. These views are heavily influenced by
successful long-term approaches used by modern investing legends, such
as Benjamin Graham, Warren Buffett and Peter Lynch. The sometimes complex
and esoteric strategies are transformed into concise, practical, and
sensible rules.
In 42 Rules of Sensible Investing, you will read about
investing principles that can be used to evaluate your portfolio
and immediately implement changes if necessary. Some rules are common
sense advice, or something that you may have already heard about:
- How to stay calm in declining markets.
- How to have a good selling
strategy.
- Why diversification is necessary.
Other rules, however, could definitely cause controversy:
- Why index funds perform better than most other actively managed
funds.
- How over-diversification can be a bad idea.
- Why long
term, investing in stocks is less risky than in bonds.
- Why it
makes sense to stay invested at all times.
- How simple process
of stock picking is better than a complex one.
After earning his Ph.D. in Applied Mathematics from U.C. Berkeley
in 1990 and working in a number of high tech companies, Leon Shirman
turned his interest to investment management. He is now the Managing
Partner of Etalon Investments, a fund that he started in 2002. He
lives in Redwood City, California, with his wife and two daughters.
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