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42
Rules of marketing ABOUT LAURA LOWELLA proven Silicon Valley marketer, Laura has held executive positions with Hewlett-Packard, Intel, and IBM. WIth an MBA in International Relationships form UC Berkeley's Haas School of Business, Laura strives to help companies convey the right message at the right time, to the right customers. Laura wrote 42 Rules of Marketing for savvy marketers who needed, "a little guidance in their journey. Marketing is fun," Laura says, "but if you don't have clear objectives, and a good roadmap, it's easy to get lost." Today, Laura heads Impact Marketing Group and lives in Los Gatos with her husband and two daughters. What's the Buzz
"These 42 Rules are gems of advice and gentle reminders that every marketer needs to hear from time to time, packaged in concise, fun-to-read nuggets. If 'marketing' is in your title, you need to have this book in your library." Chris Shipley, Co-Founder, Guidewire Group Inc., and Executive Producer of the DEMO Conference "Laura's insights in The 42 Rules of Marketing are invaluable. The book is an easy and fun read and is a great reminder of many of the things that we marketers know intuitively but may have forgotten in the rush of doing our daily jobs." Brian Lawley, President, 280 Group & Silicon Valley Product Management Association "This book is full of practical reminders that help marketers stay focused on what works." Karilee Wirthlin, Founder and Managing Principal, KL Consulting, &President, Women in Consulting "It's an actionable guide for anyone looking to improve the quality of their marketing. Laura’s rules have sparked ideas with me and my team and have helped us make a lot of progress. Keep it on your desk, refer to it often and tell a friend." Melissa Johnson, Director, Annual Fund, Walter A. Haas School of Business, UC Berkeley "It's a funny, honest look at how marketing really works. Laura has written a book that captures the basics we know about but don’t always do." Kathy Johnson, Co-Founder, Consort Partners "[Lowell] focuses on rules that marketing professionals should be following but forget, because they don't have time... a number of gentle reminders resulting in 42 Rules of Marketing..." Sue Cristallo Related Links
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