A feature on LinkedIn that can help authors build their network and establish credibility is LinkedIn Answers. Answers is where you share your expertise and establish yourself as an expert. It’s a great way to make your book stand out – by answers that are the topic of your book. This is not a lead generation tool and using it like one will hurt your credibility. Provide useful, relevant answers and you will do just fine.
You can ASK and ANSWER questions here. When asking questions, keep them short and specific. You are more likely to get response if your questions are clear and on point. This is a great way to do research for your marketing campaigns. When answering questions, remember that these folks are honestly looking for information – they don’t want to hear your sales pitch. So if you have something to share hop on over to LinkedIn and get started!