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Rules for Growing Enterprise Revenue 42 Rules of Growing Enterprise Revenue is a collection of practical ideas about the strategies that raise sales to those most lucrative clients --large corporations. Lilia Shirman combines observations from almost 20 years of experience in marketing, business development, strategic alliance management and operations with stories and lessons from other successful business leaders. The rules cover a broad spectrum of concepts, including:
Some concepts are reminders of the things you know you “should do” but never implemented. Others might spark new ideas, or inspire different approaches to old ones. A few are warnings about the roadblocks you’ll want to avoid. All are practical, concise, and actionable. ABOUT Lilia ShirmanLilia Shirman helps technology companies address complex challenges in growth and profitability. In almost 20 years of work in strategic planning, marketing, business development, and alliance management, Ms. Shirman has consistently delivered measurable results. Before creating The Shirman Group, Lilia held several leadership roles at BEA Systems (now Oracle). As head of Business Development for the ECA Division, Lilia was instrumental in launching BEA's Commerce, Personalization and Portal Server products and developing relationships with dozens of complementary technology vendors. As Director of Strategic Alliance and Solutions Marketing, Lilia managed marketing relationships with Global SI S, Accenture and EDS. She launched several joint solutions with these key partners and raised partner investment in BEA by 30 percent in a single year. As a member of Accenture's Supply Chain Strategy practice, Lilia worked with industry leaders including HP, Cisco, Compaq and Ascend Communications on corporate operations and planning, and identifying and integrating acquisitions. She serves on several Directors and Advisory Boards for early stage web 2.0 companies. Lilia holds a B.S. in Engineering from U.C. Berkeley, and an M.S. in Technology Management from Stanford University. Related Links |
