Courtesy of Indie Author Counsel we have a free book marketing checklist. Six pages long this handout includes building your expert author platform, find friends and readers with social networking, garner book reviews, take a virtual book tour, utilize Amazon’s selling tools, get the word out with free publicity and up your visibility with advertising. Download this book marketing deliciousness right now!
Authority Publishing has published a great article about social media by Stephanie Chandler. Chandler points out exactly what we’ve been saying all along… social media isn’t the cure all for your marketing woes. She says “Recently I was talking about social media with a friend, who happens to be an executive for one of the largest PR firms in the country. He said, “Social media is not transactional. We tell our clients not to expect social media to be about generating sales. It’s about so much more.” I couldn’t agree more, yet I speak with authors frequently who want social media to be the solution to their marketing woes.” Read the full article to learn more.
Penny C. Sansevieri of Author and CEO, Marketing Experts, Inc. discusses the ins and outs of selling your book in bulk in the article “Courting Catalogs and Bulk Sales”. What we got out of the article is that to sell your books in bulk you need to think creatively. The other issue to keep in mind is that bulk purchases can take time so be patient. To read the entire article yourself click “Courting Catalogs and Bulk Sales“.
Join Nick on Write Hacked (formerly Live Hacked) as he shares his marketing plan for a self-published book. There is quite a lot of detail in the over 4,000 words so you can save it to your computer or register for the newsletter and get a ready to read downloaded copy. The best thing about this marketing plan is not only the detail but the emphasis on starting your marketing plan before your book is published. You can read the entire post here.
The Writer’s Block: Living a Writer’s Life blog has a mini Q&A with author Wendy Call from the upcoming book “Everyday Book Marketing“. Wendy discusses her book, book promotion and gives advice for new writers. Our favorite quote is “This is no time to be shy. Nor humble. Put yourself out there; push yourself a bit past your comfort zone.” All writers should heed this advice and learn to become their own best supporter. You can read the Q&A here.
Another really useful site for authors is World Literary Cafe. Join the World Literary Cafe community and find opportunities for author interviews, editors, reviewers, book giveaways, beta readers and more. One neat feature is that you can hold and host a book club discussion of your book. You will also find all kinds of writing and publishing advice. Pop over to World Literary Cafe to look for yourself.
Here’s a brilliant idea we had for promoting fiction books. There are so many fiction authors out there and more joining the market daily that it makes one wonder how can you stand out from the crowd?
Certainly there are many marketing tasks you should be doing, and we cover many of them in this blog, but aside from marketing how can you give your potential readers a taste of your writing? Give them a taste by giving them a taste. Write a short story or two featuring the characters of your book and give it away to potential readers. There are so many places on the web where you can post your short stories for free that we won’t list them all there but Wattpad is a good place to start.
Your short story may be a prequel to your novel or perhaps a sequel. It could be an expansion on a plot device in your novel or it could introduce a new character. Use your innate creativity to create this short story and then promote the heck out of it. This is a great way to grab the attention of potential readers by giving them a “taste” for free!
Addicted To E-Books offers e-book authors two ways to promote your book. If you are running a free promotion on Amazon.com or Smashwords you can submit the free promotion here. If your e-book is priced at $5.99 or less you can submit it to be featured on the home page.
The rules: you must create an account to post your book and each book can only be listed once. There are many books on the list so be patient. No Erotica or offensive material will be accepted as this is a family friendly site. Be sure to submit only books that have at least 5 reviews on Amazon.com. To submit a book to this promotion click here.
Online Book Club for Readers is a site about books by book lovers. Included in the site are a discussion forum, polls, reviews and recommendations. This site offers another chance for authors to get their e-book(s) reviewed for free.
To get your e-book reviewed you’ll need to fill out a rather lengthy form but this should not bother you. Getting a fair review is the trade off. The review will be posted on the book club site but it is at the discretion of the reviewer to post it elsewhere. You should be able to use the review to add to your editorial information on your Author Central account on Amazon.com!
Dreaming of being a best selling author? If you are writing or have written a book your new job is MARKETING! Self published or traditionally published… it doesn’t matter. Someone has to market your book and who better to do this than you? BookMarketingMojo will show you the way!
Grab the FREE Book Publishing Dictionary created by Book Marketing Mojo. It will help you with the ins and outs of publishing!
You already know you can share updates from other people’s Facebook Fan Pages on your profile or Fan Page, right? Another way to make friends on Facebook is to post about other Fan Pages with fans who would read your books. Make sure to link to the Fan Page and use hashtags. You can also message the other Fan Page admin to let them know you posted about them. Play nice on Facebook and you’ll grow your own fan base.
Have you heard about BookCrossing? If you have, be sure to tell us about your experience in the comment section. If you don’t know about BookCrossing you can learn more here. The idea is that you register some of your books with BookCrossing, then you leave them in public places where they can be picked up and read by BookCrossing members. The website offers a large and active social media section where people can review and discuss books.
Google Hangouts are a feature of Google+ and they allow you to hold a webinar with nine people or less. You can use Google Hangouts as a reward system for super fans who introduce your book to new readers. You may already know who these people are but if you don’t you’ll need to find out. Hold a contest with specific goals for fans to promote your book(s) and use the hangout as the reward. You’ll need to have written rules that enforce a “no spamming” rule to protect your reputation but if done carefully this could be a great incentive for fans to bring you new readers. You can learn more about Google Hangouts here.
This should be particularly easy if you write fiction because you can create a video for each important character. You can talk about their history, motives, feelings, etc. The list is endless.
For non-fiction you could create a video for each chapter. Expand on the main theme, offer additional resources, discuss reader feedback, etc.
There are many people who are visual learners and video appeals to them more than any other medium. Learn how to optimize your videos for search and drive your website rankings higher in the search engines.
Communicating with readers and potential readers is your main goal with promoting your book. Consider creating a Twitter account for your main character(s) and using it to communicate with readers. Some authors are having luck with this but be sure to read Twitter rules first. If you decide to do this create a robust profile for your character but make sure that you disclose that your character is fictional. If you already do this successfully let us know in the comment section and we’ll feature your account on our blog!
You see book buyers everywhere you go. In the drugstore, library, grocery store or at the local beauty salon. Readers are everywhere. An innovative idea to sell to these potential readers is to create business cards featuring your book and hand them out to people you meet. For example, if you wrote a children’s book hand out your cards to people with children. Romance books… hand out your cards to women. Business books… hand out your card to business people. The options are endless. One place where you can get affordable business cards is Vista Print.
You already know how important reviews are for Amazon and Goodreads but have you thought about reviews for your Facebook Fan Page? If you have an active and well developed Fan Page ask your readers to post their reviews on it. You can add a link to your book on that post and pay a small fee to sponsor it so everyone that “Liked” your page will see the review! This is a great idea to help you sell more books without selling. If you decide to try this out come back here and leave us a comment on how it went!
We’re always looking for marketing ideas for our authors and we just came up with this one. Whens someone buys your book ask them to take a picture of themselves with your book. With their permission you can post this picture on your blog and social media sites and if your reader has a website of their own offer a link to that site with their photo! Start a Pinterest board with these pictures. Each month select your favorite photo and send that person a special gift. This could be another book you wrote, a bookmark, a special report, etc. Get creative and have fun.
Author Jennifer L. Jacobson shares an excerpt from her book “42 Rules of Social Media for Small Business” that is great advice for authors who blog:
While blog types vary, here are a few points to remember when writing a blog for your business:
- Keep your entries short. Generally, a blog entry is no more than a couple of paragraphs in length.
- Keep your entries focused. Find one subject and stick to it.
- Keep it consistent. Blog readers expect consistent content, so I suggest blogging anywhere from once a week to once a month.
- This way your readers keep coming back, and they generally know when you’re going to add a new blog entry.
- Keep it personal. Blog entries are a “behind the scenes” look at your business. Find a way to let blog readers and potential customers see the inside of your business, without giving away trade secrets, and you will find a balance that is worth treading.
A blog is a very personal thing and, if you have one, I suggest keeping in mind the persona from which your blog is written. Is your company a snowboard manufacturer, that has an edgy, super-cool blog voice, designed to glamour teens into thrashing the slopes through a wave of pure white powder? Or, perhaps your organic wine company is looking for the Über-Neo-Foodie voice entrenched in pagan culture, and opposed to anything that may block the very karma that holds all life forces together. Regardless, write your blog for your audience and expect that it will be read.
You can purchase the book “42 Rules of Social Media for Small Business” by clicking the link!
Here is another great article about marketing your book by Melissa Breau. Melissa is a copywriter and editor and clearly has a lot of experience working with authors. Read “How To Market A Book In 3 Minutes Or Less” here.