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Let’s Get Visible: How To Get Noticed And Sell More Books (Let’s Get Publishing)

Joanna Penn has a guest on Jane Friendman’s blog about selling more books by optimizing your metadata.   Metadata is information like categories and keywords on a book sales site.  Jane recommends the book “Let’s Get Visible” by David Gaughran.  The description on the book page of Amazon.com says:

“Take your sales to the next level! The author of the award-winning, bestselling Let’s Get Digital is back with an advanced guide for more experienced self-publishers.

There are over 1.5 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn’t a challenge that can be bested once – it requires continual work. But there are tools and strategies to do much of the heavy lifting for you.

In Let’s Get Visible: How To Get Noticed And Sell More Books, you’ll discover how to:

  • Leverage Amazon’s famous recommendation engine to take advantage of the various opportunities it provides for exposure
  • Position your books for discoverability on other sales venues
  • Minimize the time you spend promoting so you have more time to spend writing
  • Promote in a cost-effective way that actually works
By using these tips, you will get your book noticed. And getting noticed is the key to growing your sales.”
Click the book picture to sell more books!
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Have You Seen The Biblio-Mat?

PublicDomainPictures / Pixabay

PublicDomainPictures / Pixabay

The Monkey’s Paw bookstore has created and is using a machine that dispenses old books.  The Biblio-Mat is a coin-operated machine that allows readers to pay  with a $2 coin and receive a randomly selected book.  The Biblio-Mat was designed and constructed for the Monkey’s Paw by animator Craig Small.

This fun machine vibrates and make noises after being fed a coin.  When the book is delivered the buyer hears the ring of an old telephone bell.  What we want to know is how can our bookstores get their own copy of the Biblio-Mat?  Can you think of a way to use this fun idea to market your books?

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Book Marketing Checklist

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Courtesy of Indie Author Counsel we have a free book marketing checklist.  Six pages long this handout includes building your expert author platform, find friends and readers with social networking, garner book reviews, take a virtual book tour, utilize Amazon’s selling tools, get the word out with free publicity and up your visibility with advertising.  Download this book marketing deliciousness right now!

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Social Media For Authors

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social media

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Authority Publishing has published a great article about social media by Stephanie Chandler.  Chandler points out exactly what we’ve been saying all along… social media isn’t the cure all for your marketing woes.  She says “Recently I was talking about social media with a friend, who happens to be an executive for one of the largest PR firms in the country. He said, “Social media is not transactional. We tell our clients not to expect social media to be about generating sales. It’s about so much more.” I couldn’t agree more, yet I speak with authors frequently who want social media to be the solution to their marketing woes.”  Read the full article to learn more.

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Sell Your Books In Bulk!

book marketing
book marketing

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Penny C. Sansevieri of Author and CEO, Marketing Experts, Inc. discusses the ins and outs of selling your book in bulk in the article “Courting Catalogs and Bulk Sales”.  What we got out of the article is that to sell your books in bulk you need to think creatively.  The other issue to keep in mind is that bulk purchases can take time so be patient.  To read the entire article yourself click “Courting Catalogs and Bulk Sales“.

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The Official Self-Published Book Marketing Plan

Join Nick on Write Hacked (formerly Live Hacked) as he shares his marketing plan for a self-published book.  There is quite a lot of detail in the over 4,000 words so you can save it to your computer or register for the newsletter and get a ready to read downloaded copy.  The best thing about this marketing plan is not only the detail but the emphasis on starting your marketing plan before your book is published.  You can read the entire post here.

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Mini Q&A with Seattle author Wendy Call

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The Writer’s Block: Living a Writer’s Life blog has a mini Q&A with author Wendy Call from the upcoming book “Everyday Book Marketing“.  Wendy discusses her book, book promotion and gives advice for new writers.  Our favorite quote is “This is no time to be shy. Nor humble. Put yourself out there; push yourself a bit past your comfort zone.”  All writers should heed this advice and learn to become their own best supporter.  You can read the Q&A here.

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World Literary Cafe Helps Authors Sell More Books

World Literary Cafe

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Another really useful site for authors is World Literary Cafe.  Join the World Literary Cafe community and find opportunities for author interviews, editors, reviewers, book giveaways, beta readers and more.  One neat feature is that you can hold and host a book club discussion of your book.  You will also find all kinds of writing and publishing advice.  Pop over to World Literary Cafe to look for yourself.

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If You Write Fiction Giveaway Short Stories

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Here’s a brilliant idea we had for promoting fiction books.  There are so many fiction authors out there and more joining the market daily that it makes one wonder how can you stand out from the crowd?

Certainly there are many marketing tasks you should be doing, and we cover many of them in this blog, but aside from marketing how can you give your potential readers a taste of your writing?  Give them a taste by giving them a taste.  Write a short story or two featuring the characters of your book and give it away to potential readers.  There are so many places on the web where you can post your short stories for free that we won’t list them all there but Wattpad is a good place to start.

Your short story may be a prequel to your novel or perhaps a sequel.  It could be an expansion on a plot device in your novel or it could introduce a new character.  Use your innate creativity to create this short story and then promote the heck out of it.  This is a great way to grab the attention of potential readers by giving them a “taste” for free!

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Get Your E-Book Noticed With Addiction To E-Books

book marketingAddicted To E-Books offers e-book authors two ways to promote your book.  If you are running a free promotion on Amazon.com or Smashwords you can submit the free promotion here.  If your e-book is priced at $5.99 or less you can submit it to be featured on the home page.

The rules:  you must create an account to post your book and each book can only be listed once.  There are many books on the list so be patient.  No Erotica or offensive material will be accepted as this is a family friendly site.  Be sure to submit only books that have at least 5 reviews on Amazon.com.  To submit a book to this promotion click here.

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Get Your E-Book Reviewed At Online Book Club

book reviewOnline Book Club for Readers is a site about books by book lovers.  Included in the site are a discussion forum, polls, reviews and recommendations.  This site offers another chance for authors to get their e-book(s) reviewed for free.

To get your e-book reviewed you’ll need to fill out a rather lengthy form but this should not bother you.  Getting a fair review is the trade off.  The review will be posted on the book club site but it is at the discretion of the reviewer to post it elsewhere.  You should be able to use the review to add to your editorial information on your Author Central account on Amazon.com!

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Have You Written Your Book?

book marketingDreaming of being a best selling author?  If you are writing or have written a book your new job is MARKETING!  Self published or traditionally published… it doesn’t matter.  Someone has to market your book and who better to do this than you?  BookMarketingMojo will show you the way!

Grab the FREE Book Publishing Dictionary created by Book Marketing Mojo.  It will help you with the ins and outs of publishing!

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Make Friends On Your Facebook Fan Page

FacebookYou already know you can share updates from other people’s Facebook Fan Pages on your profile or Fan Page, right?  Another way to make friends on Facebook is to post about other Fan Pages with fans who would read your books.  Make sure to link to the Fan Page and use hashtags.  You can also message the other Fan Page admin to let them know you posted about them.  Play nice on Facebook and you’ll grow your own fan base.

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Sell More Books By Setting Them Free With BookCrossing

Book Crossing

Have you heard about BookCrossing?  If you have, be sure to tell us about your experience in the comment section.  If you don’t know about BookCrossing you can learn more here.  The idea is that you register some of your books with BookCrossing, then you leave them in public places where they can be picked up and read by BookCrossing members.  The website offers a large and active social media section where people can review and discuss books.

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Hangout With Your Super Fans Using Google Hangouts

Google PlusGoogle Hangouts are a feature of Google+ and they allow you to hold a webinar with nine people or less.  You can use Google Hangouts as a reward system for super fans who introduce your book to new readers.  You may already know who these people are but if you don’t you’ll need to find out.  Hold a contest with specific goals for fans to promote your book(s) and use the hangout as the reward.  You’ll need to have written rules that enforce a “no spamming” rule to protect your reputation but if done carefully this could be a great incentive for fans to bring you new readers.  You can learn more about Google Hangouts here.

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Use Videos To Create Rapport With Readers

If you have a decent webcam on your computer you can create short videos about your book and post them on your site, on YouTube and share them on social media sites.

This should be particularly easy if you write fiction because you can create a video for each important character.  You can talk about their history, motives, feelings, etc.  The list is endless.

For non-fiction you could create a video for each chapter.  Expand on the main theme, offer additional resources, discuss reader feedback, etc.

There are many people who are visual learners and video appeals to them more than any other medium.  Learn how to optimize your videos for search and drive your website rankings higher in the search engines.

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Twitter For Fiction Characters

book marketingCommunicating with readers and potential readers is your main goal with promoting your book.  Consider creating a Twitter account for your main character(s) and using it to communicate with readers.  Some authors are having luck with this but be sure to read Twitter rules first.  If you decide to do this create a robust profile for your character but make sure that you disclose that your character is fictional.  If you already do this successfully let us know in the comment section and we’ll feature your account on our blog!

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Create A Business Card For Your Book

You see book buyers everywhere you go.  In the drugstore, library, grocery store or at the local beauty salon.  Readers are everywhere.  An innovative idea to sell to these potential readers is to create business cards featuring your book and hand them out to people you meet.  For example, if you wrote a children’s book hand out your cards to people with children.  Romance books… hand out your cards to women.  Business books… hand out your card to business people.  The options are endless.  One place where you can get affordable business cards is Vista Print.

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Get Testimonials For Your Facebook Fan Page

You already know how important reviews are for Amazon and Goodreads but have you thought about reviews for your Facebook Fan Page?  If you have an active and well developed Fan Page ask your readers to post their reviews on it.  You can add a link to your book on that post and pay a small fee to sponsor it so everyone that “Liked” your page will see the review!  This is a great idea to help you sell more books without selling.  If you decide to try this out come back here and leave us a comment on how it went!

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Book Marketing Tip: Get Reader Photos

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This is me with books!

We’re always looking for marketing ideas for our authors and we just came up with this one.  Whens someone buys your book ask them to take a picture of themselves with your book.  With their permission you can post this picture on your blog and social media sites and if your reader has a website of their own offer a link to that site with their photo!  Start a Pinterest board with these pictures.  Each month select your favorite photo and send that person a special gift.  This could be another book you wrote, a bookmark, a special report, etc.  Get creative and have fun.

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