Authority Publishing has published a great article about social media by Stephanie Chandler. Chandler points out exactly what we’ve been saying all along… social media isn’t the cure all for your marketing woes. She says “Recently I was talking about social media with a friend, who happens to be an executive for one of the largest PR firms in the country. He said, “Social media is not transactional. We tell our clients not to expect social media to be about generating sales. It’s about so much more.” I couldn’t agree more, yet I speak with authors frequently who want social media to be the solution to their marketing woes.” Read the full article to learn more.
The “Author’s Quick Guide to Engaging Your Fan Base” is an e-book for Kindle written by Kristen Eckstein, the Ultimate Book Coach. From the description of the book Eckstein says “The secret to engaging your fan base is to help them, and help them profitably. By helping them invest in themselves, you’re giving them an incentive to change their world and achieve their dreams. Engaging your fan base in this way will ensure their ongoing support of you in the future. It’s the foundation to an amazing and brilliant relationship!”
This affordable e-book is just one of many written by the author to help you sell more books!
Penny C. Sansevieri of Author and CEO, Marketing Experts, Inc. discusses the ins and outs of selling your book in bulk in the article “Courting Catalogs and Bulk Sales”. What we got out of the article is that to sell your books in bulk you need to think creatively. The other issue to keep in mind is that bulk purchases can take time so be patient. To read the entire article yourself click “Courting Catalogs and Bulk Sales“.
Join Nick on Write Hacked (formerly Live Hacked) as he shares his marketing plan for a self-published book. There is quite a lot of detail in the over 4,000 words so you can save it to your computer or register for the newsletter and get a ready to read downloaded copy. The best thing about this marketing plan is not only the detail but the emphasis on starting your marketing plan before your book is published. You can read the entire post here.
The Writer’s Block: Living a Writer’s Life blog has a mini Q&A with author Wendy Call from the upcoming book “Everyday Book Marketing“. Wendy discusses her book, book promotion and gives advice for new writers. Our favorite quote is “This is no time to be shy. Nor humble. Put yourself out there; push yourself a bit past your comfort zone.” All writers should heed this advice and learn to become their own best supporter. You can read the Q&A here.
Another really useful site for authors is World Literary Cafe. Join the World Literary Cafe community and find opportunities for author interviews, editors, reviewers, book giveaways, beta readers and more. One neat feature is that you can hold and host a book club discussion of your book. You will also find all kinds of writing and publishing advice. Pop over to World Literary Cafe to look for yourself.
Here’s a brilliant idea we had for promoting fiction books. There are so many fiction authors out there and more joining the market daily that it makes one wonder how can you stand out from the crowd?
Certainly there are many marketing tasks you should be doing, and we cover many of them in this blog, but aside from marketing how can you give your potential readers a taste of your writing? Give them a taste by giving them a taste. Write a short story or two featuring the characters of your book and give it away to potential readers. There are so many places on the web where you can post your short stories for free that we won’t list them all there but Wattpad is a good place to start.
Your short story may be a prequel to your novel or perhaps a sequel. It could be an expansion on a plot device in your novel or it could introduce a new character. Use your innate creativity to create this short story and then promote the heck out of it. This is a great way to grab the attention of potential readers by giving them a “taste” for free!
Addicted To E-Books offers e-book authors two ways to promote your book. If you are running a free promotion on Amazon.com or Smashwords you can submit the free promotion here. If your e-book is priced at $5.99 or less you can submit it to be featured on the home page.
The rules: you must create an account to post your book and each book can only be listed once. There are many books on the list so be patient. No Erotica or offensive material will be accepted as this is a family friendly site. Be sure to submit only books that have at least 5 reviews on Amazon.com. To submit a book to this promotion click here.
Online Book Club for Readers is a site about books by book lovers. Included in the site are a discussion forum, polls, reviews and recommendations. This site offers another chance for authors to get their e-book(s) reviewed for free.
To get your e-book reviewed you’ll need to fill out a rather lengthy form but this should not bother you. Getting a fair review is the trade off. The review will be posted on the book club site but it is at the discretion of the reviewer to post it elsewhere. You should be able to use the review to add to your editorial information on your Author Central account on Amazon.com!
We love a good bookmark. Who doesn’t? Bookmarks are something that we take for granted but when we don’t have one at hand we scrounge around the house to find something, anything to put between the pages of our book.
Authors should take advantage of the fact that everyone needs a bookmark, or more specifically, several bookmarks. Get custom made bookmarks that match the cover of your book and include details on where the book can be purchased. This will work for e-books too.
Before your book is even published setup your book for pre-order on your website and start giving away the bookmarks. Some ideas for spreading the word about your book:
- Ask your local librarian if you can leave a bookmarks at the checkout counter for people to pick up before they leave.
- Check with all your local bookstores and see if they will give them away with a purchase.
- Leave your bookmark inside books in the library that are in the same genre as your book.
- Leave behind a bookmark at coffee shops, restaurants or anywhere you people can sit at a table.
- Ask friends and family to pass out your bookmarks and be sure to send a bookmark to everyone who has purchased a book!
If you are struggling to get your book marketing campaigns off the ground check out Book Marketing Mojo!
Using press releases to promote your book is a good idea. Finding those sites is back breaking, tedious work so we’ve found a list for you. The links are live as of this posting but we can’t guarantee they will stay that way!
Author and professional speaker Stefanie Newell has created a video about marketing your book on the internet by actually interacting and she tells you why. Take a look and let us know in the comments what you think!
Dreaming of being a best selling author? If you are writing or have written a book your new job is MARKETING! Self published or traditionally published… it doesn’t matter. Someone has to market your book and who better to do this than you? BookMarketingMojo will show you the way!
Grab the FREE Book Publishing Dictionary created by Book Marketing Mojo. It will help you with the ins and outs of publishing!
You already know you can share updates from other people’s Facebook Fan Pages on your profile or Fan Page, right? Another way to make friends on Facebook is to post about other Fan Pages with fans who would read your books. Make sure to link to the Fan Page and use hashtags. You can also message the other Fan Page admin to let them know you posted about them. Play nice on Facebook and you’ll grow your own fan base.
Reviews are critical to book sales and it doesn’t matter if you get 5 stars or lower. In fact, some publishing experts say reviews look more real if they are a mix of ratings. If you have reviews on Amazon and GoodReads comment on them. Make your comments positive even if the review is not and you will go a long way to building reader loyalty. You even have the opportunity of learning how to improve your next book from the readers themselves. Always take the opportunity to interact with readers and they will remember you the next time they visit the bookstore.
Have you heard about BookCrossing? If you have, be sure to tell us about your experience in the comment section. If you don’t know about BookCrossing you can learn more here. The idea is that you register some of your books with BookCrossing, then you leave them in public places where they can be picked up and read by BookCrossing members. The website offers a large and active social media section where people can review and discuss books.
Google Hangouts are a feature of Google+ and they allow you to hold a webinar with nine people or less. You can use Google Hangouts as a reward system for super fans who introduce your book to new readers. You may already know who these people are but if you don’t you’ll need to find out. Hold a contest with specific goals for fans to promote your book(s) and use the hangout as the reward. You’ll need to have written rules that enforce a “no spamming” rule to protect your reputation but if done carefully this could be a great incentive for fans to bring you new readers. You can learn more about Google Hangouts here.
This should be particularly easy if you write fiction because you can create a video for each important character. You can talk about their history, motives, feelings, etc. The list is endless.
For non-fiction you could create a video for each chapter. Expand on the main theme, offer additional resources, discuss reader feedback, etc.
There are many people who are visual learners and video appeals to them more than any other medium. Learn how to optimize your videos for search and drive your website rankings higher in the search engines.
Communicating with readers and potential readers is your main goal with promoting your book. Consider creating a Twitter account for your main character(s) and using it to communicate with readers. Some authors are having luck with this but be sure to read Twitter rules first. If you decide to do this create a robust profile for your character but make sure that you disclose that your character is fictional. If you already do this successfully let us know in the comment section and we’ll feature your account on our blog!
You see book buyers everywhere you go. In the drugstore, library, grocery store or at the local beauty salon. Readers are everywhere. An innovative idea to sell to these potential readers is to create business cards featuring your book and hand them out to people you meet. For example, if you wrote a children’s book hand out your cards to people with children. Romance books… hand out your cards to women. Business books… hand out your card to business people. The options are endless. One place where you can get affordable business cards is Vista Print.