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Have You Seen The Biblio-Mat?

PublicDomainPictures / Pixabay

PublicDomainPictures / Pixabay

The Monkey’s Paw bookstore has created and is using a machine that dispenses old books.  The Biblio-Mat is a coin-operated machine that allows readers to pay  with a $2 coin and receive a randomly selected book.  The Biblio-Mat was designed and constructed for the Monkey’s Paw by animator Craig Small.

This fun machine vibrates and make noises after being fed a coin.  When the book is delivered the buyer hears the ring of an old telephone bell.  What we want to know is how can our bookstores get their own copy of the Biblio-Mat?  Can you think of a way to use this fun idea to market your books?

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Book Marketing Checklist

marketing

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Courtesy of Indie Author Counsel we have a free book marketing checklist.  Six pages long this handout includes building your expert author platform, find friends and readers with social networking, garner book reviews, take a virtual book tour, utilize Amazon’s selling tools, get the word out with free publicity and up your visibility with advertising.  Download this book marketing deliciousness right now!

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Author’s Quick Guide to Engaging Your Fan Base

The “Author’s Quick Guide to Engaging Your Fan Base” is an e-book for Kindle written by Kristen Eckstein, the Ultimate Book Coach.  From the description of the book Eckstein says “The secret to engaging your fan base is to help them, and help them profitably. By helping them invest in themselves, you’re giving them an incentive to change their world and achieve their dreams. Engaging your fan base in this way will ensure their ongoing support of you in the future. It’s the foundation to an amazing and brilliant relationship!”

This affordable e-book is just one of many written by the author to help you sell more books!

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Sell Your Books In Bulk!

book marketing
book marketing

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Penny C. Sansevieri of Author and CEO, Marketing Experts, Inc. discusses the ins and outs of selling your book in bulk in the article “Courting Catalogs and Bulk Sales”.  What we got out of the article is that to sell your books in bulk you need to think creatively.  The other issue to keep in mind is that bulk purchases can take time so be patient.  To read the entire article yourself click “Courting Catalogs and Bulk Sales“.

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Biblio Connection Loves Bibliophiles And… Authors!

reading

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Biblio Connection defines bibliophiles as “collectors, readers, authors and sellers”.  The site was created to bring these people together and there are a number of ways authors can benefit from this wonderful celebration of books.  Authors can find potential readers by talking about their books, post listings and giveaway copies to the Biblio Connection audience.

To learn more about Biblio Connection read this list of available features from their website.

  • Connect – find others with a passion for books
  • Enjoy – join a discussion, take a quiz or get inspired
  • Find – browse the Classified Ads and enhance your book collection
  • List – your book related services in the Service Provider Directory
  • Meet – fellow writers, collectors, sellers, authors and readers
  • Organize – schedule a book collectors/club meeting, a book fair, invite friends
  • Promote – your book and brand through giveaways and article features
  • Sell – your used/collectable books in the Classified Ads
  • Share – tell your stories and share your knowledge
  • Start – a group and discuss your favorite books or collecting experiences
  • Win – free books through our sponsored book giveaways

If you have a written a book, run don’t walk over to Biblio Connection!

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If Your E-Books Aren’t Selling Then Change Them!

book marketing

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Thanks to a brilliant post on the Warrior Forum we got to thinking about the flexibility we have when publishing e-books for Kindle, Nook, etc.  When you publish an e-book and it isn’t selling you can change the title, cover, description, etc.  If something isn’t working then don’t keep doing it.  That is the definition of insanity.

If you have a published e-book then consider making some changes.  Here is what people on the Warrior Forum recommended changing:

  • Title
  • Cover
  • Author Name
  • Description
  • Keywords
  • Categories
  • Price

If you would like to read the thread yourself visit The Warrior Forum.

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Get Your E-Book Noticed With Addiction To E-Books

book marketingAddicted To E-Books offers e-book authors two ways to promote your book.  If you are running a free promotion on Amazon.com or Smashwords you can submit the free promotion here.  If your e-book is priced at $5.99 or less you can submit it to be featured on the home page.

The rules:  you must create an account to post your book and each book can only be listed once.  There are many books on the list so be patient.  No Erotica or offensive material will be accepted as this is a family friendly site.  Be sure to submit only books that have at least 5 reviews on Amazon.com.  To submit a book to this promotion click here.

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Get Your E-Book Reviewed At Online Book Club

book reviewOnline Book Club for Readers is a site about books by book lovers.  Included in the site are a discussion forum, polls, reviews and recommendations.  This site offers another chance for authors to get their e-book(s) reviewed for free.

To get your e-book reviewed you’ll need to fill out a rather lengthy form but this should not bother you.  Getting a fair review is the trade off.  The review will be posted on the book club site but it is at the discretion of the reviewer to post it elsewhere.  You should be able to use the review to add to your editorial information on your Author Central account on Amazon.com!

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Use Bookmarks To Promote Your Book

sell more books

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We love a good bookmark.  Who doesn’t?  Bookmarks are something that we take for granted but when we don’t have one at hand we scrounge around the house to find something, anything to put between the pages of our book.

Authors should take advantage of the fact that everyone needs a bookmark, or more specifically, several bookmarks.  Get custom made bookmarks that match the cover of your book and include details on where the book can be purchased.  This will work for e-books too.

Before your book is even published setup your book for pre-order on your website and start giving away the bookmarks.  Some ideas for spreading the word about your book:

  • Ask your local librarian if you can leave a bookmarks at the checkout counter for people to pick up before they leave.
  • Check with all your local bookstores and see if they will give them away with a purchase.
  • Leave your bookmark inside books in the library that are in the same genre as your book.
  • Leave behind a bookmark at coffee shops, restaurants or anywhere you people can sit at a table.
  • Ask friends and family to pass out your bookmarks and be sure to send a bookmark to everyone who has purchased a book!

If you are struggling to get your book marketing campaigns off the ground check out Book Marketing Mojo!

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Two Places To Do Book Giveaways

book marketing
book marketing

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Book giveaways are an essential part of book marketing and it’s best if you set them up before the book is even published.  Our favorite two places to setup a giveaway is GoodReads and LibraryThing.  GoodReads is now owned by Amazon.com and they allow giveaways only for physical books.  LibraryThing is independently owned and allows giveaways for physical and e-books. It sounds strange but giving away a few books helps sales by exposing your book to more potential readers who may purchase when they don’t win.  Check both of these sites out to see if they will work for your books!

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Use Handles That Reflect Your Book Title

book marketing
book marketing

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On social media like Twitter, Facebook, LinkedIn, etc. you get asked to create a handle, page name, account name…  If you are going to use a different account for each book or series use the same handle and page name and relate it to your books.  For our book series we use 42Rules for our social media accounts.  Make sure you keep track of your handles and passwords because it’s easy to get confused!

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Add The Price Of Your Book To Your Pinterest Pin

book marketing
book marketing

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Sandra Beckwith has created a short video that tells you how to get your book price on a ribbon across your book image on Pinterest.  This is a nifty trick that we’ve never seen before so we are going to try it out!  Watch the video to learn the trick yourself.

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Why and How to Schedule a Virtual Book Tour

virtual book tour
virtual book tour

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eBook Review Gal has created a post that is essentially a blueprint for creating a winning virtual book tour.  We’ve discussed virtual tours before but it is rare to see someone break it down like the eBook Review Gal has done.  To read the post yourself click here!

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Book Marketing: The Easiest Tip Ever

book marketing
book marketing

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Author and professional speaker Stefanie Newell has created a video about marketing your book on the internet by actually interacting and she tells you why.  Take a look and let us know in the comments what you think!

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31 Tips For Promoting Your Facebook Fan Page by John Kremer

Facebook Fan PageYou do have a Facebook Fan Page for your book or book series, don’t you?  If you don’t you need to immediately go to Facebook and create a page for your literary gems.  A Facebook Fan Page is a great way to gather fans and potential readers.  John Kremer has created a checklist of sorts for promoting your Facebook Fan Page.  Read Facebook Tips: 31 Ways to Promote Your Facebook Page and let us know what you think!

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Publish An Excerpt Of Your Book On Issuu

book marketing

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Issuu is a new website where people can post publications.  They accept articles, whitepapers, books, magazines, etc.  We suggest you include an excerpt of your book in PDF with links to where the full book can be published.  Users can read the excerpts and compile them into “topical” stacks.

Make sure that you add the full cover of your book to the first page of your document for eye catching results!

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Have You Written Your Book?

book marketingDreaming of being a best selling author?  If you are writing or have written a book your new job is MARKETING!  Self published or traditionally published… it doesn’t matter.  Someone has to market your book and who better to do this than you?  BookMarketingMojo will show you the way!

Grab the FREE Book Publishing Dictionary created by Book Marketing Mojo.  It will help you with the ins and outs of publishing!

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Recommended Book: Book Power: A Platform for Writing, Branding, Positioning & Publishing

Book Power will teach you how to harness the power of Amazon, the greatest retail giant on Amazon so your content will be seen. Use Amazon as a search engine and optimize your book in a way that will drive more leads than pay per click or search engine optimization. Stop wasting money trying to drive traffic and let them do it for you. Understand the power of Amazon’s massive e-commerce empire and use it to drive pre-qualified traffic, bring more dollars to your business and more clients to your door.

You will learn:

  • Why You Want to Publish on CreateSpace AND Kindle
  • The Benefits of Being a Published Author
  • Proper Formatting Techniques
  • Book Cover Design
  • How To Create An Outline
  • Choosing the Right Title
  • The Benefits of Aligning with Experts
  • What a Platform Is – And Why You Need One
  • The Importance of Consistent Branding
  • Secret Strategies for Writing Your Book Description
  • How Amazon Is Primarily A Search Engine
  • How To Put Your Book Into Four Categories for Maximum Exposure
  • What A Sales Funnel Looks Like
  • How To Promote with Book Tours
  • How A Book Helps You Reach More Markets & Drive More Sales
  • Why You Want To Think About A Book Trailer Video
  • Cross Pollinating Your Social Media for Best Results
  • The Importance of Consistent Branding
  • Optimizing Your Author Central Profile
  • The Best Ways To Promote Your Book
  • How To Use A Book To Gain Media Exposure
  • Using Your Book As a Lead Generator
  • Getting It Right The First Time
  • Engineering A Best Seller
  • Using Categories To Your Benefit
  • Keywords, Categories And Book Description SEO
  • How To Create Content Fast
  • The Authors Secret You Did Not Know About
  • Gamifying the Creation of Your Book
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Recommended Book: Money Making Machine

Money Making Machine – How To Publish, Market and Make Money Using Kindle Books is a Kindle book by Anbu Rayappan.  The author wrote this book about his success with Kindle books that he has not even written.  He gives tips on how to outsource books for Kindle in addition to lots of marketing tips.  In 4 QUICK and SIMPLE Steps, he will tell you exactly what you need to do to create and market your book.

Included in this book are tips such as:

  • How to use KDP Select to improve your sales.
  • How to use Google Keyword Tool to effectively market your kindle book
  • how can you convert your passion and expertise into a money-making book
  • how to select a clickable and amazing cover design
  • list of more than 75 power words to create your book description
  • how to effectively use book description to improve seo
  • how to bring your book on to the first page of amazon search result
  • how to choose titles which persuade the customers to click using
  • emotive hidden persuasion technique?
  • How to get your dream cover design from the designer?
  • Where to find excellent cover designs for your book
  • how to use reviews to sell more books?
  • How to make your competitor to sell your book
  • how to get your book appear in “customer who bought…” Section
  • what color should be your cover design?
  • What fonts sell more books?
  • How to get 70% royalty from amazon?
  • What price to choose to maximize your profit?
  • How to sell your book free and still make money?
  • How to get to the top 100 best sellers list?
  • Do you need page break at the end of every page?
  • How to find the right category to sell more copies?
  • An amazing way to figure out the number of copies sold from sales rank.

 

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Make Friends On Your Facebook Fan Page

FacebookYou already know you can share updates from other people’s Facebook Fan Pages on your profile or Fan Page, right?  Another way to make friends on Facebook is to post about other Fan Pages with fans who would read your books.  Make sure to link to the Fan Page and use hashtags.  You can also message the other Fan Page admin to let them know you posted about them.  Play nice on Facebook and you’ll grow your own fan base.

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