42 Rules to Build Your Brand and Your Business
Laura Lowell
Authenticity. Honesty. Expertise. These are the cornerstone of effective brands according to research conducted by Laura Lowell for 42 Rules to Build Your Brand and Your Business. Whether you call it a personal brand, mission statement, value proposition, or passion, it is what helps some companies to thrive, while others languish. In 42 Rules to Build Your Brand and Your Business, Amazon best selling author Laura Lowell, captures the insights and learnings from branding and business development gurus.

This easy-to-read, can't-put-it-down book outlines the core elements for defining, developing and communicating your brand and what it means for your business and your customers. Profiles on LinkedIn and a Twitter following are not a brand. Learn what industry-leaders, pundits, and people who are the best in their field consider the key elements of their brands and how they've used them to build their businesses in this unique compilation of practical and actionable ideas.

Lowell combines her expertise in brand marketing, with observations and in depth research about what people perceive as the important elements of a brand, how your brand is used in business (either for or against you) and what you need to do to make sure people understand how your can help them solve their problems. In this must-read for anyone trying to grow a business in a difficult economy, and differentiate themselves in a crowded market, Lowell outlines how to define:

• Who are you?
• What you do?
• Why people should care?
• How to make sure the right people know about you and your business.

Laura Lowell has taken a broad topic and captured the essence in 42 very distinct and insightful rules; rules that you will do well to read, remember and repeat.