Peter Spielvogel has been a high-tech marketing executive since the early 1990s and a business-to-business social media practitioner since 2005. Peter uses social media extensively to understand market requirements, build awareness among current and future customers, engage in online discussions, promote events, and generate targeted leads. He leverages wikis to share fresh content among marketing, sales, product management, and various technical teams. In his current role at SAP, he provides product marketing and product management expertise to a customer-focused development group. Previously, at HP, he led a global product marketing team. Prior to HP, he held executive-level marketing roles at several startup companies. Peter’s education includes an MBA from the Tuck School of Business at Dartmouth and a BS in Engineering from Princeton University. He is based in Silicon Valley, California.
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