Michael Procopio has been named in the World's Top 100 Social Media Strategists! He has more than 25 years experience in high-tech organizations as a business leader and technology and marketing manager. As a social media strategist in HP's Social Intelligence Services, he consults with Fortune 1000 customers on social media and social intelligence. Previously he managed HP Software's overall social media presence and direction where a social media lead gen activity yielded a 2500+% ROI. In addition to his regular duties, Michael teaches social media to various groups inside HP and publishes a newsletter. Michael speaks internationally about social media and is a member of the Society for New Communications Research, the HP Digital Marketing Council, IEEE, and is a trained HP Wikipedian. Michael holds a BS in Computer Science and Electrical Engineering from California State University, Long Beach. He resides along California’s Central Coast.