Jennifer L. Jacobson is a communications professional who drives public relations and social media for Retrevo.com, one of the largest consumer electronics shopping and review sites in the world. Jennifer's hands-on, creative use of social media enables her to maintain active relationships with key members of the press and Retrevo's core fan base. Jennifer's work has lead to thousands of press pickups for Retrevo in many of the world's leading publications and has helped Retrevo become a trusted thought leader in consumer electronics.
Jennifer has worked with a number of Silicon Valley startups including MerchantCircle, LookSmart, Impact Marketing and The Personal News Network where she served as Vice President of Marketing. Jennifer's public relations work has led her clients to write-ups in such publications as Reuters, The New York Times, USA Today, TIME, Fortune, The Wall Street Journal, BusinessWeek, SmartMoney, AFP, CNBC, Wired, FamilyCircle, Advertising Age, TechCrunch, Mashable, VentureBeat, Playboy Radio, Oprah & Friends, and more. Jennifer’s book "42 Rules of Social Media for Small Business (2nd Edition)" serves as a guidepost for small businesses and startups finding their way in the social space.
The 42Rules™ book series is founded on the belief that most subjects can be summarized into 42 distinct ideas that capture the essence of a topic. By reinventing educational topic-based books, our method encourages readers to take control, break the rules, and find strategies that work in their own lives. Since these books are written by experts in the field, they deliver very practical and actionable information.
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