Brian Lawley is the CEO and Founder of the 280 Group, a Product Management services firm that provides consulting, training, templates and contractors. He has defined, launched and marketed over fifty successful products for companies during his 20 year career in Product Management.
Brian is the Author of the best-selling books "42 Rules of Product Management (2nd Edition)," “Expert Product Management" and "The Phenomenal Product Manager." He is the editor of Product Management 2.0, a newsletter and Blog devoted to excellence in Product Management and writes guest articles for many other publications. He was awarded the Product Management Excellence Award for Thought Leadership by the Association of International Product Marketing & Management in 2008 and 2009.
He frequently speaks on the topic of Product Management and has been featured on CNBC's World Business Review and the Silicon Valley Business Report. Mr. Lawley is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). He earned an MBA with honors from San Jose State University and Bachelors Degree in Management Science from the University of California at San Diego with a Music Technology minor.
The 280 Group, provides consulting services, contractors and training. They also offer product management certifications as well as templates and on-demand training Toolkits (Product Manager's, Launch, Roadmap, Beta Program, Competitive Analysis, Product Review Program, Developer Program) and the PM Office.
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