42 Rules for a Web Presence that Wins (2nd Edition)
What’s it about?
“42 Rules for a Web Presence that Wins (2nd Edition)” (also available in our marketing bundle) was created by author Philippa Gamse for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It’s primarily designed for smaller businesses which are not pure e-commerce companies, and that probably don’t have the resources to deploy major enterprise software solutions and dedicated in-house technical teams.
The book is about business concepts, issues, strategies and tactics for the Web. It is not intended to be an exhaustive list or review of tools, technologies, platforms, current regulations or any of the other constantly shifting parameters of the online world. Rather, it aims to provide a fast, but thought-provoking read that offers a 30,000 ft “hawk-eye” perspective on the many different considerations for an effective website strategy and social media campaign.
What they’re saying.
The rules may be less important than the examples! Some of the anecdotes are counter-intuitive and web ‘ambassadors’ will benefit simply by asking the questions implied by author Gamse’s rules.” Vint Cerf, Internet Pioneer
“A tactical and practical guide to web activities that will help you avoid the pitfalls and potholes.” Guy Kawasaki, Author, “Enchantment: The Art of Changing Hearts, Minds and Actions” and former Chief Evangelist of Apple.
“Philippa has put together dozens of gems to help you get more from your web presence and think more deeply about your business, your customers, and how to approach them. A must-read . . .” Dr. Mark S. Albion, Co-Founder, More Than Money Careers LLC, and former professor, Harvard Business School
“Philippa is . . . laser-focused on what works, what’s tried and true, and what simply makes sense. Just having this book on your desk will make you a better online marketer.” Jim Sterne, Founder, eMetrics Marketing Optimization Summit, and Author, Social Media Metrics
“Philippa provides an excellent list of ‘checks and balances’ for those who might be too close to their own material, or too used to seeing things from only one perspective.” Darrin Johnston, Senior Vice President, Sales, Meyer Corporation[/expand]
What’s In The Book
The book is divided into four main sections:
– Management-level Issues
– Setting Strategy and Tactics
– Creating Content That Makes Connections
– Measuring Results
These 42 Rules are based on 15-plus years of consulting experience and research by author Philippa Gamse into what works at a practical level, and are illustrated with real-life examples from her clients, audiences and colleagues. Each rule also includes a set of strategic questions to help you understand how to think through the key issues, how to make your own decisions in each case, and how to assign your own priorities.[/expand]
Hear from Philippa
Listen to author Philippa Gamse discuss ‘Website Strategies that Win’ on BizBuzz, BlogTalkRadio in conversation with host Becky Cortino.
Watch The Webcast
You can register for a free book excerpt on the right side of the page. Just complete the form and we’ll email it right to you.