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Books are his latest and most powerful toolset. He has written 8 business books and through Happy About has published over 50 titles. He has helped his authors generate leads, get speaking engagements, get written up in major newspapers and magazines, asked to host programs for major TV networks and double their annual income and in one case quadruple it. There is no doubt that books work.
This book will help you appreciate the ease of creation and the depth of value a book (or series of books) can create for your business. Whether the author writes the book themselves, had their clients/partners provide content, or had it ghostwritten, you will be informed and inspired by the stories and lessons of others' successes with books. The authors in this book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service. The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having the books show up on Amazon, BN.com and other bookstores as well as personally delivering their books to clients/prospects really helped to drive the impact of their message. If you are a CEO, CMO, evangelist or someone in your company that needs to demonstrate thought leadership, drive lead generation, and increase revenue, this book is an invaluable read as it will help you catapult your success. |
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Mitchell
Levy, CEO, Happy About® is a strategist, educator & prognosticator
helping companies succeed by putting tools in the hands of corporations
and individuals to allow them to create their own success. He is
a frequent media guest and a popular speaker, lecturing on business
and management issues throughout the U.S. and around the world. He
has started 13 companies/joint ventures since 1997 and has provided
strategic consulting to over 100 companies. 
