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The 42 Rules™ of Marketing is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 17 years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don’t always have the time or patience to do.
Written by 42 working moms, this book is a compilation of funny practical advice on how to survive as a “working mom”. These real life experiences are fun, personal and sure to be appreciated by working moms everywhere. Gone are the sugar-coated nicey-nice images you just can’t relate to. In 42 Rules™ of Working Moms, you get real insights into what matters, what works, what doesn’t, and why. Laura Lowell brought together a diverse group of working moms: different cultures, industries, ages, relationships and perspectives. The contributors possess years of experience balancing their personal and professional lives. They come together to share their hard-earned lessons with other working moms.
Authenticity. Honesty. Expertise. These are the cornerstone of effective brands according to research conducted by Laura Lowell for 42 Rules to Build Your Brand and Your Business. Whether you call it a personal brand, mission statement, value proposition, or passion, it is what helps some companies to thrive, while others languish. In 42 Rules to Build Your Brand and Your Business, Amazon best selling author Laura Lowell, captures the insights and learnings from branding and business development gurus. This easy-to-read, can't-put-it-down book outlines the core elements for defining, developing and communicating your brand and what it means for your business and your customers. Profiles on LinkedIn and a Twitter following are not a brand. Learn what industry-leaders, pundits, and people who are the best in their field consider the key elements of their brands and how they've used them to build their businesses in this unique compilation of practical and actionable ideas.
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Laura
is a Silicon Valley Marketing Consultant who founded the 42 Rules™
series out of a desire to help working professionals share their
wisdom through effective independent book publishing. Prior to launching
Impact Marketing group Laura held executive positions with Hewlett-Packard,
Intel, and IBM. An MBA in International Relationships from UC Berkeley's
Haas School of Business prepared Laura for positions in Hong Kong
and London. Today, Laura lives in Los Gatos with her husband and
two daughters.
