Amazon.com has created a new purchasing program called Kindle MatchBook. You can purchase the Kindle version of qualifying books that you purchased from Amazon.com in print. You’ll pay between 0 and $2.99 for the matching Kindle versions. Going forward you can buy the print book along with the Kindle version for $2.99 or less. This means that authors make more money when Amazon.com promotes the bundle. As an author with a book in print you have to enable your participation in the program. For more information visit Amazon.com.
It’s true that the winter holiday season is almost upon us but it’s not too late to sell more books. Penny C. Sansevieri of Author and CEO, Marketing Experts, Inc. says in the article “Holiday Crunch Time! How to Sell More Books Before Christmas” that booksellers who are late to the party can still sell books during the holiday particularly if they are autographed. She provides us with seven places to sell these books. To get some insight into selling more books during the holidays click here.
Joanna Penn has a guest on Jane Friendman’s blog about selling more books by optimizing your metadata. Metadata is information like categories and keywords on a book sales site. Jane recommends the book “Let’s Get Visible” by David Gaughran. The description on the book page of Amazon.com says:
“Take your sales to the next level! The author of the award-winning, bestselling Let’s Get Digital is back with an advanced guide for more experienced self-publishers.
There are over 1.5 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn’t a challenge that can be bested once – it requires continual work. But there are tools and strategies to do much of the heavy lifting for you.
In Let’s Get Visible: How To Get Noticed And Sell More Books, you’ll discover how to:
- Leverage Amazon’s famous recommendation engine to take advantage of the various opportunities it provides for exposure
- Position your books for discoverability on other sales venues
- Minimize the time you spend promoting so you have more time to spend writing
- Promote in a cost-effective way that actually works
The Monkey’s Paw bookstore has created and is using a machine that dispenses old books. The Biblio-Mat is a coin-operated machine that allows readers to pay with a $2 coin and receive a randomly selected book. The Biblio-Mat was designed and constructed for the Monkey’s Paw by animator Craig Small.
This fun machine vibrates and make noises after being fed a coin. When the book is delivered the buyer hears the ring of an old telephone bell. What we want to know is how can our bookstores get their own copy of the Biblio-Mat? Can you think of a way to use this fun idea to market your books?
Courtesy of Indie Author Counsel we have a free book marketing checklist. Six pages long this handout includes building your expert author platform, find friends and readers with social networking, garner book reviews, take a virtual book tour, utilize Amazon’s selling tools, get the word out with free publicity and up your visibility with advertising. Download this book marketing deliciousness right now!
Does proper grammar give you a headache? Do you throw your pen down when frustrated with thinking of the perfect word? If you answered yes then you need to Jargon Buster from Oxford Dictionaries.
This quick reference list is alphabetized and includes nouns, verbs, adjectives, articles, forms of verbs/moods, sentences, clauses, speech, other parts of speech and dictionaries.
If you are a frustrated writer this list is perfect for you!
Authority Publishing has published a great article about social media by Stephanie Chandler. Chandler points out exactly what we’ve been saying all along… social media isn’t the cure all for your marketing woes. She says “Recently I was talking about social media with a friend, who happens to be an executive for one of the largest PR firms in the country. He said, “Social media is not transactional. We tell our clients not to expect social media to be about generating sales. It’s about so much more.” I couldn’t agree more, yet I speak with authors frequently who want social media to be the solution to their marketing woes.” Read the full article to learn more.
On October 30, 2013 Amazon.com announced that it would begin offering a digital literary journal weekly. Their plan is to publish fiction-including work from debut authors and stories from around the world translated into English-and poetry. Day One will showcase one writer and one poet per week. Day One will be priced at $19.99 a year and publish direct to Kindle or the Kindle app. You can learn more about this brand new literary effort by Amazon here.
Are you sitting and staring at a blank notebook on your desk? It’s a common problem among writers. You’ll find lots of advice on how to outwit the dreaded writer’s block but here’s an idea that may be new to you. Instead of starting at the beginning of your book start at the end. Pretend your book is in your publisher’s hand and they are asking you to write the book jacket copy. You’ll need to write something concise and intriguing to get readers to buy your book. You might want to do some research first by reading the jacket copy of books in your genre. Don’t agonize over this exercise… it’s meant only to stimulate you to write a brief outline of your plot. Once you have this done go back to that blank notebook and use this copy to outline your book. You’ll find it much easier to get started in outwiting writer’s block.
“People talk about books that write themselves, and it’s a lie. Books don’t write themselves. It takes thought and research and backache and notes and more time and more work than you’d believe.”
― Neil Gaiman, Smoke and Mirrors
From the author of “The Author’s Quick Guides…” comes an interesting article about critical book reviews. Every author has received a critical book review at one time or another. Our first inclination is to feel upset and think “How dare they…” but truly what an author should feel is gratitude. No book is perfect and a critical review can help an author pinpoint his or her imperfections and weak spots so that they can either revise the book or do a better job with the next book.
The moral of the story is to be grateful for a critical book review and ecstatic about a positive book review. Both have a place in the life of an author. To read the entire article click “Why Critical Reviews are Good for Your Book“.
The “Author’s Quick Guide to Engaging Your Fan Base” is an e-book for Kindle written by Kristen Eckstein, the Ultimate Book Coach. From the description of the book Eckstein says “The secret to engaging your fan base is to help them, and help them profitably. By helping them invest in themselves, you’re giving them an incentive to change their world and achieve their dreams. Engaging your fan base in this way will ensure their ongoing support of you in the future. It’s the foundation to an amazing and brilliant relationship!”
This affordable e-book is just one of many written by the author to help you sell more books!
Penny C. Sansevieri of Author and CEO, Marketing Experts, Inc. discusses the ins and outs of selling your book in bulk in the article “Courting Catalogs and Bulk Sales”. What we got out of the article is that to sell your books in bulk you need to think creatively. The other issue to keep in mind is that bulk purchases can take time so be patient. To read the entire article yourself click “Courting Catalogs and Bulk Sales“.
Thanks to Daily Writing Tips and author Ali Hale we have an excellent article about 25 different writing software packages for writers. It’s true that you can use your pen or pencil and paper or your laptop but writing software offers so many perks that it may be worth your time and/or money. Read “25+ Pieces of Writing Software You Should Know About“!
Watch this video from award-winning author, and master writing instructor Mary Carroll Moore. She teaches the storyboarding technique. You’ll learn:
How a storyboard designs your book’s flow of chapters and ideas
How to handle your book’s creative tension
—and avoid writer’s block
Why you can throw away your outline
—random writing leads to perfectly linked chapters
Join Nick on Write Hacked (formerly Live Hacked) as he shares his marketing plan for a self-published book. There is quite a lot of detail in the over 4,000 words so you can save it to your computer or register for the newsletter and get a ready to read downloaded copy. The best thing about this marketing plan is not only the detail but the emphasis on starting your marketing plan before your book is published. You can read the entire post here.
“Vernon Downs” by Jaime Clarke will be available in December from his small publisher Roundabout Press. Clarke says that the book will be available on Amazon.com in April of 2o14 but he doesn’t want readers to buy it from Amazon.com then or now. As publishers know Amazon.com offers such discount prices on books that there is little left for the publisher or the author. Buying directly from the publisher means the publisher, and author, will make more money.
We want to know if this will become the trend. We all love getting discounted books from Amazon.com but publishing companies and book stores have suffered and/or closed because of this. What can we all do to change this?
November is “National Novel Writing Month”. If you have been struggling to finish your novel then this month is the time to do it! Not only can you finish your novel but if you finish in November you can have it up on Kindle and Nook for Christmas. If you need some help sign up for “NaNoWriMo“. You’ll get daily reminders and lots of encouragement for FREE! You can’t beat that with a stick! Click the link to join.
Thanks to Daily Writing Tips we have a great article “7 Types of Headline Headaches“. Authors often spend more time on creating their headlines or chapter headings than they do while actually writing. News sites are particularly guilty of using confusing or inaccurate headlines. In his article Mark Nichol says “However, in publications that are not carefully edited, especially on post-it-right-now websites, headlines can invite the wrong kind of curiosity, combined with confusion or derision, when they’re published with errors. This post examines various types of common mistakes.” To read the entire article click the link above!
This new book by author S.J. Scott is available only for the Kindle but given that you can read Kindle books on other devices might be a good resource for authors. The goal of the author is to get you writing 2,000 every day of the week.
The author says “Do you struggle to write every day? Many people dream of becoming a successful author, but can’t *find* the time to write. The truth is this: Great writers don’t have more time than you do. They make time to write. Not only do they make time, they also follow specific routines that help them avoid writer’s block altogether. By developing the “writing habit” you’ll have the confidence to sit down in front of a computer every day, knowing the words will come.”
Click the book image to learn more!